1. Information of how Pokémon GO can help companies market their
products & more.
Images from: Google Images
2. Table of Contents:
PageTitle: Page Number:
MarketingTactics 61
Pokémon GO Insights 72
Marketers Response 79
Business & Pokémon GO: 84
Examples of Use 85
How can Businesses Profit? 95
Tips: 100
Future: 108
Work Cited: 113
PageTitle: Page Number:
Pokémon GO Information: 3
Pokémon GO Overview 4
Player Information 12
PokéStops & PokéGyms 20
Lures 27
Statistics: 35
Marketing on Pokémon GO: 45
Before Marketing 46
Local Marketing & Pokémon GO 53
3. Examples of Use:
L’Inizio’s Pizza Bar in NewYork:
For $10 they lured over a dozen Pokémon
to their store
Foot traffic & business increased by 75%
Compiled by Author from: visual.ly Images from: Google Images
4. Examples of Use:
T-Mobile:
• If you offer mobile services or
accessories now is the time make
them available for the game players
• T-Mobile announced unlimited data
for players of the game
Compiled by Author from: Information & Image from socialmediaexaminer.com
5. Examples of Use:
Email Campaigns Signs & Banners
Social Media
Campaign
Window Decal Signs
Other Uses:
Compiled by Author from: visual.ly
Business can useTraditional Marketing Campaigns to IncreaseTraffic:
6. Profiting from Pokémon GO:
Use
Pokémon to
Advertise
Your
Products
Take
Advantage
of Location
Advertise
You Have
Pokémon
Compiled by Author from: startwithhatch.com
7. Profiting from Pokémon GO:
Advertise you Have Pokémon:
Players want to capture as many
Pokémon as they can, if your
company is near a prime
location, advertise it
Even if your business isn’t near a
prime location you can figure
out where there are PokéStops
& PokéGyms then advertise your
company at these areas
If your business is able to be
mobile, take it to those location
& sell concessions there
Compiled by Author from: startwithhatch.com
8. Profiting from Pokémon GO:
One of the major
capabilities of the game is
that you can take pictures
in your surroundings with
the Pokémon
Your business
can post pictures of
Pokémon to subtly
promote your products
Getting creative gets you
bonus points and more
attention too
To do this either use the
screenshot function or hit
the camera button when
a Pokémon appears
Compiled by Author from: startwithhatch.com
Use Pokémon to AdvertiseYour Products:
10. Tips:
Be Authentic:
If the game isn’t for
you or your customers
don’t feel like you
have to participate
You know your brand
identity better than
anyone
Remain true to what
your company stands
for
Compiled by Author from: marketingprofs.com
11. Tips:
Talk Pokémon:
Talk about the game
whenever possible
One of the most
compelling effects of the
game is getting millions
of strangers to interact in
person
By discussing it with
others you may get new
customers
Compiled by Author from: marketingprofs.com
12. Future:
New gadgets are
coming out to make
playing the game
easier:
Attachments
Power Banks
Phone Cases
Compiled by Author from: bloglovin.com & expandedramblings.com
13. Future:
To boost marketing for your
business for free suggest a
PokéStop:
A sculpture, mural, or any
other piece of art near or on
your building can be used as a
PokéStop
Companies can submit a
request via Niantic’s website
(for now, process may change)
The company hasn’t revealed
what criteria it will use to
determine if a piece of art, a
park, or another location
qualifies as a PokéStop
Compiled by Author from: plexkits.com
14. Work Cited:
• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016.Web. 16 Sept. 2016.
<http://expandedramblings.com/index.php/pokemon-go-statistics/>.
• Bhat , Aditya. "'Pokemon Go:' Full List of CountriesWhere the Game Has Been Released and RegionsYet
to Receive It." International BusinessTimes, India Edition. 06 Aug. 2016.Web. 16 Sept.
2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-
yet-receive-it-689139>.
• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d.Web. 16 Sept.
2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.
• "How Does Pokémon GO Compare to OtherApps?" Similarweb Blog PokmonGO Compared to Other Popular
Apps Comments. N.p., 2016.Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-
compared>.
• "How Pokémon Go Is Disrupting Marketing asWe Know It." AMA. N.p., n.d.Web. 16 Sept. 2016.
<https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-
disrupting-marketing.aspx>.
• "How Pokémon GoWill Level up Local Advertising." Marketing Land. N.p., 2016.Web. 16 Sept. 2016.
<http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.
• "How to Incorporate Pokémon Go IntoYour Local Marketing Strategy." Tech.co. N.p., 2016.Web. 16 Sept.
2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.
• “HowYour Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016.Web. 16 Sept. 2016.
<http://startwithhatch.com/pokemongo/>.
15. Work Cited:
• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p., n.d.
Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-
marketing-with-pokemon-go>.
• "Mobile Users Are Spending MoreTime in Pokémon GOThan Facebook." SensorTower. N.p., 12 July 2016.
Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.
• Nanji, Ayaz. "How Pokémon Go Players EngageWith Businesses."MarketingProfs. N.p., 18Aug. 2016.Web.
16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-
with-businesses-infographic>.
• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d.Web. 16 Sept. 2016.
<http://visual.ly/pokemon-go-marketing-3-easy-steps>.
• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016.Web. 16 Sept.
2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-
5044818443?email_button=true>.
• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d.Web. 16 Sept.
2016. <https://www.entrepreneur.com/article/279404>.
• Templeman, Mike. "21 Pokemon Go MarketingTacticsYou Have toTry."Entrepreneur. N.p., n.d.Web. 16
Sept. 2016. <https://www.entrepreneur.com/article/279736>.
• Vultaggio, Maria. "WhatCanYou Get At PokeStops? HowTo Obtain Incubators, Incense, Lure ModulesAnd
More In 'Pokemon Go'" International BusinessTimes. N.p., 2016.Web. 16 Sept.
2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-
modules-more-pokemon-go-2392378>.
*Some information came directly from the Pokémon GOApp*
16. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
