SlideShare une entreprise Scribd logo
1  sur  10
Télécharger pour lire hors ligne
The	
  Disney	
  Experience	
  
Every	
  Customer’s	
  “I	
  Wish”	
  

Jitender	
  Aswani	
  

1
©  2011 SAP AG. All rights reserved.
$13	
  Billion	
  	
   30	
  million	
  	
   122	
  million	
  	
  
in	
  annual	
  parks	
  &	
  resorts	
  
revenues	
  

unique	
  guests	
  come	
  
every	
  year	
  	
  

admissions	
  handled	
  every	
  
year	
  	
  

2
©  2011 SAP AG. All rights reserved.
Challenge	
  
…[we must find ways to] increase the time guests
spend with [us], thus improving the opportunity to
extract additional cash along the way…

3
©  2011 SAP AG. All rights reserved.
MyMagic+	
  
$1	
  Billion	
  	
  
investment	
  at	
  “what	
  the	
  future	
  may	
  look	
  like”	
  

4
©  2011 SAP AG. All rights reserved.
Magic	
  Band	
  
All-­‐in-­‐One	
  ConnecOon	
  to	
  Plans	
  and	
  Experiences	
  

5
©  2011 SAP AG. All rights reserved.
Ticket

Wallet

Room	
  Key

Magic	
  Band	
  is	
  your	
  room	
  key,	
  3cket,	
  wallet	
  (pay	
  for	
  souvenirs	
  &	
  
food),	
  carry	
  fast-­‐pass,	
  use	
  for	
  augmented	
  reality…	
  
6
©  2011 SAP AG. All rights reserved.
…when	
  purchases	
  are	
  easier	
  and	
  

cash-­‐free,	
  people	
  spend	
  more…	
  

7
©  2011 SAP AG. All rights reserved.
…when	
  experiences	
  are	
  memorable,	
  people	
  frequent	
  

more…	
  

8
©  2011 SAP AG. All rights reserved.
Balanced	
  Approach	
  
…	
  [We]	
  must	
  aggressively	
  weave	
  new	
  technology	
  into	
  [our]	
  
parks	
  —	
  without	
  damaging	
  the	
  sense	
  of	
  nostalgia	
  on	
  which	
  
the	
  experience	
  depends	
  —	
  or	
  risk	
  becoming	
  irrelevant	
  to	
  
future	
  genera3ons…	
  

9
©  2011 SAP AG. All rights reserved.
Virtuous	
  Cycle	
  
Enhance	
  
Experience	
  

Move	
  the	
  
needle	
  
(Revenues	
  
and	
  Cost)	
  

Stay	
  
Relevant	
  

10
©  2011 SAP AG. All rights reserved.

Contenu connexe

Similaire à The Disney Experience - Every Customer's "I Wish"

Are you ready for the screenagers #cm con12
Are you ready for the screenagers   #cm con12Are you ready for the screenagers   #cm con12
Are you ready for the screenagers #cm con12
Jamie Anderson
 

Similaire à The Disney Experience - Every Customer's "I Wish" (20)

Digital Goods for Vodafone and RBS.
Digital Goods for Vodafone and RBS.Digital Goods for Vodafone and RBS.
Digital Goods for Vodafone and RBS.
 
Three Lessons from “Escape the Room” That Apply to Making Money with Your Ale...
Three Lessons from “Escape the Room” That Apply to Making Money with Your Ale...Three Lessons from “Escape the Room” That Apply to Making Money with Your Ale...
Three Lessons from “Escape the Room” That Apply to Making Money with Your Ale...
 
Icebreaker is maximizing customer retention with a highly customized loyalty ...
Icebreaker is maximizing customer retention with a highly customized loyalty ...Icebreaker is maximizing customer retention with a highly customized loyalty ...
Icebreaker is maximizing customer retention with a highly customized loyalty ...
 
Business Kuailian
Business KuailianBusiness Kuailian
Business Kuailian
 
SmartPay Proposal
SmartPay ProposalSmartPay Proposal
SmartPay Proposal
 
Evolve18 | Errol Denger | Experience Driven Commerce - Magento & Adobe
Evolve18 | Errol Denger | Experience Driven Commerce - Magento & AdobeEvolve18 | Errol Denger | Experience Driven Commerce - Magento & Adobe
Evolve18 | Errol Denger | Experience Driven Commerce - Magento & Adobe
 
Pp copy
Pp copyPp copy
Pp copy
 
Emozionella Savings -- a smartwatch app concept outline for banks
Emozionella Savings --  a smartwatch app concept outline for banksEmozionella Savings --  a smartwatch app concept outline for banks
Emozionella Savings -- a smartwatch app concept outline for banks
 
Pointzap
PointzapPointzap
Pointzap
 
Modern Travel and Expense: The Connected Platform [New York]
Modern Travel and Expense: The Connected Platform [New York]Modern Travel and Expense: The Connected Platform [New York]
Modern Travel and Expense: The Connected Platform [New York]
 
SpinGo Event Master
SpinGo Event MasterSpinGo Event Master
SpinGo Event Master
 
Modern Travel and Expense: The Connected Platform [London]
Modern Travel and Expense: The Connected Platform [London]Modern Travel and Expense: The Connected Platform [London]
Modern Travel and Expense: The Connected Platform [London]
 
case history SAP #2bSocial di Flaminio Francisci
case history SAP #2bSocial di Flaminio Franciscicase history SAP #2bSocial di Flaminio Francisci
case history SAP #2bSocial di Flaminio Francisci
 
The Buyer Journey - Closing the Gaps Using SalesLoft Cadences
The Buyer Journey - Closing the Gaps Using SalesLoft CadencesThe Buyer Journey - Closing the Gaps Using SalesLoft Cadences
The Buyer Journey - Closing the Gaps Using SalesLoft Cadences
 
Mohamed Ben Hiba, Director, Supply Partners EMEA, Smaato
Mohamed Ben Hiba, Director, Supply Partners EMEA, SmaatoMohamed Ben Hiba, Director, Supply Partners EMEA, Smaato
Mohamed Ben Hiba, Director, Supply Partners EMEA, Smaato
 
Are you ready for the screenagers #cm con12
Are you ready for the screenagers   #cm con12Are you ready for the screenagers   #cm con12
Are you ready for the screenagers #cm con12
 
Modern Travel and Expense: The Connected Platform [San Mateo]
Modern Travel and Expense: The Connected Platform [San Mateo]Modern Travel and Expense: The Connected Platform [San Mateo]
Modern Travel and Expense: The Connected Platform [San Mateo]
 
InstaDelight
InstaDelightInstaDelight
InstaDelight
 
Pitch Deck Template for startups
Pitch Deck Template for startupsPitch Deck Template for startups
Pitch Deck Template for startups
 
Pitch deck coach template.
Pitch deck coach template.Pitch deck coach template.
Pitch deck coach template.
 

Plus de Jitender Aswani

SAP HANA Big Customer Intelligence Concept App
SAP HANA Big Customer Intelligence Concept AppSAP HANA Big Customer Intelligence Concept App
SAP HANA Big Customer Intelligence Concept App
Jitender Aswani
 
Tableau Software - High Level Due-Diligence March 2011
Tableau Software - High Level Due-Diligence March 2011Tableau Software - High Level Due-Diligence March 2011
Tableau Software - High Level Due-Diligence March 2011
Jitender Aswani
 
Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise So...
Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise So...Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise So...
Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise So...
Jitender Aswani
 
Pervasive Location Analytics
Pervasive Location Analytics Pervasive Location Analytics
Pervasive Location Analytics
Jitender Aswani
 

Plus de Jitender Aswani (7)

SAP HANA Big Customer Intelligence Concept App
SAP HANA Big Customer Intelligence Concept AppSAP HANA Big Customer Intelligence Concept App
SAP HANA Big Customer Intelligence Concept App
 
Future of Visual Analytics
Future of Visual AnalyticsFuture of Visual Analytics
Future of Visual Analytics
 
Tableau Software - High Level Due-Diligence March 2011
Tableau Software - High Level Due-Diligence March 2011Tableau Software - High Level Due-Diligence March 2011
Tableau Software - High Level Due-Diligence March 2011
 
Mobile Analytics (Mobile BI) - A Game Changer
Mobile Analytics (Mobile BI) - A Game Changer Mobile Analytics (Mobile BI) - A Game Changer
Mobile Analytics (Mobile BI) - A Game Changer
 
Location Analytics - Session Evaluation Results
Location Analytics  - Session Evaluation ResultsLocation Analytics  - Session Evaluation Results
Location Analytics - Session Evaluation Results
 
Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise So...
Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise So...Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise So...
Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise So...
 
Pervasive Location Analytics
Pervasive Location Analytics Pervasive Location Analytics
Pervasive Location Analytics
 

Dernier

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Dernier (20)

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 

The Disney Experience - Every Customer's "I Wish"

  • 1. The  Disney  Experience   Every  Customer’s  “I  Wish”   Jitender  Aswani   1 ©  2011 SAP AG. All rights reserved.
  • 2. $13  Billion     30  million     122  million     in  annual  parks  &  resorts   revenues   unique  guests  come   every  year     admissions  handled  every   year     2 ©  2011 SAP AG. All rights reserved.
  • 3. Challenge   …[we must find ways to] increase the time guests spend with [us], thus improving the opportunity to extract additional cash along the way… 3 ©  2011 SAP AG. All rights reserved.
  • 4. MyMagic+   $1  Billion     investment  at  “what  the  future  may  look  like”   4 ©  2011 SAP AG. All rights reserved.
  • 5. Magic  Band   All-­‐in-­‐One  ConnecOon  to  Plans  and  Experiences   5 ©  2011 SAP AG. All rights reserved.
  • 6. Ticket Wallet Room  Key Magic  Band  is  your  room  key,  3cket,  wallet  (pay  for  souvenirs  &   food),  carry  fast-­‐pass,  use  for  augmented  reality…   6 ©  2011 SAP AG. All rights reserved.
  • 7. …when  purchases  are  easier  and   cash-­‐free,  people  spend  more…   7 ©  2011 SAP AG. All rights reserved.
  • 8. …when  experiences  are  memorable,  people  frequent   more…   8 ©  2011 SAP AG. All rights reserved.
  • 9. Balanced  Approach   …  [We]  must  aggressively  weave  new  technology  into  [our]   parks  —  without  damaging  the  sense  of  nostalgia  on  which   the  experience  depends  —  or  risk  becoming  irrelevant  to   future  genera3ons…   9 ©  2011 SAP AG. All rights reserved.
  • 10. Virtuous  Cycle   Enhance   Experience   Move  the   needle   (Revenues   and  Cost)   Stay   Relevant   10 ©  2011 SAP AG. All rights reserved.