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AdMob Land Rover Case Study
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Notes de l'éditeur
Key Point #1: Adidas had World Cup content (ringtones, wallpapers, more) – built a broad campaign to drive traffic. Key Point #2: AdMob helped Adidas reach local country-markets in Europe Key Point #3: AdMob very efficient mechanism for driving traffic. Key Point #4: Strong performance on both CTRs and CPA. Adidas has run multiple follow on ads with AdMob in the last 10 months. Goal of this slide: Show another Brand Advertiser. Show international reach and some targeting. Highlight efficiency of CPC model.