Background on the value of certification and the CHO program by AAHOA President Fred Schwartz

1. From The President
Paving the Way for Future Success
Through Professional Development
AAHOA’s Certified Hotel Owners are better
prepared to address issues and excel
attendee remarked that he didn’t aahoa.com/convention. As always,
want the experience to end. The this will be a high-energy event that
five-day program offers nine distinct will pave the way for future success.
modules including: So don’t miss out.
• Leadership *Developed by Kapoor & Kapoor Hospitality,
artz • Human resources Inc.
Fred Schw • Marketing and sales Asian American Hotel
Presiden
t
• Front office operations
• Accounting areas
Major support
Owners Association
• Technology
W • Legal issues
asted opportunities are the Fred Schwartz
dread of every entrepre- • Hotel ownership President
neur. Knowing when as
well as how to capitalize on condi-
• Laura Lee Blake
Vice President of Fair Franchising &
Government Affairs and General Counsel
tions and the landscape of the market The AAHOA CHO program pro- Jonathan Albano
or industry is too often the difference vides practical and useful educational Director of Membership Services
between success and failure. This is resources and gives our members a Deborah Black
where education and professional platform for successful implementa- Director of Meetings, Education &
development come into play. When tion. For example, members in an Professional Development
armed with the proper know-how area who networked during one Amy Borden
and savvy to outperform the competi- particular session used what they had Director of Meetings
tion and stay ahead of the curve, your learned to work together to investi- James Jenkins
bottom line will flourish. gate ways they could combine pur- Director of Business Development
As one of the foremost member- chasing power regarding non-brand Chris Carlson
PR and Communications Manager
ship associations, AAHOA strives specific items such as waste pickup.
Scott King
to continually provide the most Finding real-life solutions to drive Managing Attorney, Government Affairs
cutting-edge education and profes- revenue is the main focus of the CHO Kathryn Stone
sional development resources for program. With their refined expertise Managing Attorney, Fair Franchising
our members. As everyone knows, and the ability to work together with Geetika Patel
professional development is an ongo- members in their area facing the same Operations Manager
ing process. The industry is con- challenges with the same goals, CHO Laarni Mata
stantly changing to keep up with new graduates are better prepared to ad- Accounting Manager
technology and economic pressures, dress issues and excel. Janeé Brown
so it is essential for hoteliers to be At the end of the day, the most Vendor Relations Coordinator
able to properly understand how to important thing that AAHOA can Sherri Chance
address the challenges that arise from provide for our members is return Membership Services Supervisor
our industry’s continually evolving on their investment. Professional de- Irene Mworia
Membership Services Associate
landscape. velopment is a proven tool to achieve
Nikiya Richard
One of the ways that we have this return. Membership Services Associate
done this over the years is through For more information on the
our Certified Hotel Owners (CHO) AAHOA CHO program, please visit Asian American Hotel
Owners Association
Program*. Since we began offering www.aahoa.com/cho. In addition to 7000 Peachtree Dunwoody Rd.
it years ago, our CHO program has the CHO program, the 2013 AA- Building 7
historically been very successful by HOA Annual Convention will offer Atlanta, Ga. 30328-6707
allowing our members to sharpen a dynamic selection of innovative Tel: (404) 816-5759
their skills and knowledge. educational seminars where industry, Fax: (404) 816-6260
www.aahoa.com
HospitalityEducators.com legal and economic experts will dis-
AAHOA promotes and protects the
revamped the CHO program last cuss the hardest-hitting issues facing
interests of its members by inspiring
summer, and the feedback from our our industry and hotel owners. If you excellence through programs and
members about its new curriculum have not registered to join us March initiatives in advocacy, industry leadership,
and structure has been overwhelm- 26-29 in Houston, please make plans professional development, membership
ingly positive. In fact, one particular as soon as possible by visiting www. benefits, and community involvement.
14 AAHOA Lodging Business JANUARY 2013
Fred Letter1.indd 14 07/01/2013 15:27:54