Overview Presentation: Your Copyright, Your Terms, Your Income
1. Overview Presentation
Your Copyright, Your Terms, Your Income.
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2. The Problem
Sync Licensing for quality music content is managed using 20th Century Tools.
8+ Weeks, 40+ Steps
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 +
+ + + +@+ +@+ + +@+
@ + +@+ + +@+ + +@+ +
+ + +@+ + + + +@+ +
+@ + +@+ + + { every song is different }
No marketplace & exchange Costly resources & time
Lack of control Zero Transparency
Missed revenue Frustrated Users
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3. The Problem
Actual sync license in progress. 75+ Instant message windows open.
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4. The Solution
A next generation sync licensing network that empowers premium content owners and
music supervisors by creating a digital marketplace and exchange for deal transactions.
MusicSynk addresses the inefficiencies, costs and complexities of securing
synchronization licensing rights for television, advertising, gaming, online, trailers and film.
It’s Kayak for the Sync Licensing World
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5. Music Licensing 101, Copyright Income
Performance
• Radio Performance
• Streaming Royalties
Mechanical
• Physical CDs
• Digital Downloads
Sync
• Film & TV
• Advertising
• Gaming
• Online
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6. Sync Rate Ranges
400,000
320,000
240,000
160,000
$5K = Avg. Sync License
80,000
TV/Cable
0 Gaming
Film
Advertising
Sync Pricing Ranges Average
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7. Income Gap
1
Units Moved to Earn
$5,000
sync license
Examples:
2,000
cd sales
10,000
digital downloads
1,000,000
on demand
streams
2,000,000
internet radio plays
Digital Music News 2012 Infographic
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