1. B ® AND EX20 11 ™

2. Session 10 International branding chapter 14

34. Assortiment : naamgeving en Belgische producten Prijs: aanpassen aan Belgische concurrent Promotie: taalgebruik aanpassen Distributie: Belgische winkelpanden en distributie vanuit Tilburg

42. 3. values (+ 3 kenmerken) 1. music brand 2. Community (+ naam) 4. corporate brand

43. 1.Music brand 2.Community 3.Community values 4.Corporate brand Onderbouwing Hieronder graag een cijfer invullen Noem 3 waarden die bij de community passen Hieronder graag een cijfer invullen 1 2 3 4 5 6 7 8 9 10

45. a community gives input to the meaning and value of the brand: “ …if you ’ re like us, you use brand X… ”

46. a band gives input to the meaning and value of the brand: “ …if the band srews up, so does the brand… ”

50. THE DIXIE CHICKS

51. THE DIXIE CHICKS The Dixie Chicks are a country music group, comprising three women; Martie Maguire , Natalie Maines , and Emily Robison . Together, they have sold over 36 million albums as of May, 2008. The group formed in 1989 in Dallas, Texas , and was originally composed of four women performing bluegrass and country music , busking and touring the bluegrass festival circuits and small venues for six years, without attracting a major label . After the departure of one bandmate, the replacement of their lead singer, and a slight change in their repertoire, the Dixie Chicks achieved massive country music and pop success, beginning in 1998 with hit songs like " Wide Open Spaces ", " Cowboy Take Me Away ", and " Long Time Gone ". The women became well-known for their independent spirit and outspoken comments on controversial subjects, including politics. Ten days before the 2003 invasion of Iraq , lead vocalist Natalie Maines said "We don't want this war, this violence; and, we're ashamed that the President of the United States is from Texas", (the Dixie Chicks' home State). As of 2008, they have won thirteen Grammy Awards , with five of them earned in 2007 including the coveted Grammy Award for Album of the Year for Taking The Long Way .

60. questions? /comments

61. thank you!