SlideShare une entreprise Scribd logo
1  sur  40
@emailmonday
@emailmonday
Very Nice!
• De Marketing
Dagen
• Marketingfacts
@emailmonday
3: Kennis opdoen
2: Mensen leren kennen
1: Goed excuus om niet naar kantoor te gaan
Nummer 1 is al binnen:
Top 3 doelen: Haal 100% uit dit event
@emailmonday
Jordie van Rijn
• E-mail marketing Consultant
• www.emailmonday.com
• Blogger op Marketingfacts!
• Twitter: @jvanrijn @emailmonday
Nummer 2: Iemand leren kennen
@emailmonday
#Winning!
Email heeft na
search de hoogste
ROI
@emailmonday
Wordcloud: “What’s the Key to Effective Email?”
FIRST things first!
@emailmonday
Wat ga jij morgen
doen?
@emailmonday
Omzet per email
Response per segment
Post klik conversie
Kliks per email
Kliks per link
Open percentage
Doorklik Percentage
33%
36%
44%
51%
51%
90%
92%
Wat meten e-mail marketeers?
@emailmonday
Mobile E-mail
Dynamisch
content platform
Event Driven
Email
@emailmonday
#Mobile email
@emailmonday
#Mobile email
Gordan Gekko: “Hoe wist je dat ik hier was?”
@emailmonday
Jun 2011
9,29%
Dec 2011
20%
Dec 2012?
#Mobile email
@emailmonday
#mobile
@emailmonday
#mobile
@emailmonday
#mobile
@emailmonday
#Mobile email
@emailmonday
2
De envelop
1 2
@emailmonday
#mobile
@emailmonday
Mobile E-mail
Dynamisch
content platform
Event Driven
Email
@emailmonday
trigger
# Event driven
@emailmonday
Database
Gedrag
Persoon
Product
Profiel
trigger actie
trigger actie
trigger actie
# Event driven
@emailmonday
# Event driven
@emailmonday
Gebruik het A-team!
@emailmonday
# Event driven
@emailmonday
Na aanmelding hebben we nooit meer
iets van ze gehoord…
21%
Automotive
5%
Travel
# Event driven
http://www.emailmonday.nl/emailmarketing-automotive
http://www.emailmonday.nl/e-mail-in-travel-preview
@emailmonday
Welkomstmail
4x
Opens
5x
Kliks
8x
Omzet
# Event driven
@emailmonday
Direct waarde tonen
@emailmonday
Direct waarde tonen
@emailmonday
Fases in de lifecycle
SUSPECT PROSPECT
EERSTE
AANKOOP
TERUGKERENDE
KLANT
VIP
KLANT
HERACTIVEERDE
KLANT
AQUIRE CONVERT GROW RETAIN RE-ACTIVATE
@emailmonday
Event driven campaigns
T + 1 wk T + 2 wk T + 3 wk T + 7 wkT = 0 T + 5 wk
Nieuwe
klant
Bevestigen /
Bedanken
UPSELL
Tevredenheids
enquete
Fun e-mail
Special
Offer
Servicemail
@emailmonday
Mobile E-mail
Dynamisch
content platform
Event Driven
Email
@emailmonday
Is Dynamische Content
“Old school?”
@emailmonday
Dynamische Content
@emailmonday
Dynamisch kan op alle elementen
Postbank case emma 2006!
@emailmonday
More Input
• E-mail database
• (Personalized) RSS feed
• Content Scraping
• Eigen website / shop
• 3rd party Database koppeling
• APIs en widgets
@emailmonday
New-ish Dynamic content
• Recommendation engines
• Social content
• Dynamic images voor real-time weergave
@emailmonday
@emailmonday
Real time!
• Countdown
• Lokale route
• Voorraad
• Social data
@emailmonday
Mobile E-mail
Dynamisch
content platform
Event Driven
Email
@emailmonday
Jordie van Rijn
• E-mail marketing Consultant
• www.emailmonday.com
• jvrijn@emailmonday.com
• Twitter: @emailmonday
Welkom bij de club!

Contenu connexe

Tendances

Maximizing Your Job Search with Social Media
Maximizing Your Job Search with Social MediaMaximizing Your Job Search with Social Media
Maximizing Your Job Search with Social Media
Satta Sarmah Hightower
 

Tendances (20)

How to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthurHow to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthur
 
Brent Csutoras
Brent Csutoras Brent Csutoras
Brent Csutoras
 
HigherEd Web conference presentation
HigherEd Web conference presentationHigherEd Web conference presentation
HigherEd Web conference presentation
 
Engage your audience Eduweb14
Engage your audience Eduweb14Engage your audience Eduweb14
Engage your audience Eduweb14
 
Social breakfast Universal Communication
Social breakfast Universal CommunicationSocial breakfast Universal Communication
Social breakfast Universal Communication
 
Internet Marketing Global
Internet Marketing GlobalInternet Marketing Global
Internet Marketing Global
 
Making Sense of Social Media Pan Experience - August 8, 2014
Making Sense of Social Media Pan Experience - August 8, 2014Making Sense of Social Media Pan Experience - August 8, 2014
Making Sense of Social Media Pan Experience - August 8, 2014
 
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris
 
PR Trends: Current Tactics and Emerging Strategies
PR Trends: Current Tactics and Emerging StrategiesPR Trends: Current Tactics and Emerging Strategies
PR Trends: Current Tactics and Emerging Strategies
 
8 Scary Email Marketing Ideas You Should Do Anyway - Heather Galloway
8 Scary Email Marketing Ideas You Should Do Anyway - Heather Galloway8 Scary Email Marketing Ideas You Should Do Anyway - Heather Galloway
8 Scary Email Marketing Ideas You Should Do Anyway - Heather Galloway
 
Social Selling - how to bust your sales quota
Social Selling - how to bust your sales quotaSocial Selling - how to bust your sales quota
Social Selling - how to bust your sales quota
 
How do you tweet today
How do you tweet todayHow do you tweet today
How do you tweet today
 
Marketing, Taxes, Media - Michael Libbie
Marketing, Taxes, Media - Michael LibbieMarketing, Taxes, Media - Michael Libbie
Marketing, Taxes, Media - Michael Libbie
 
Social Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from FactSocial Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from Fact
 
Social media and the meeting professional_ SGMPMarch14
Social media and the meeting professional_ SGMPMarch14Social media and the meeting professional_ SGMPMarch14
Social media and the meeting professional_ SGMPMarch14
 
Maximizing Your Job Search with Social Media
Maximizing Your Job Search with Social MediaMaximizing Your Job Search with Social Media
Maximizing Your Job Search with Social Media
 
Think Different - Social selling with LinkedIn
Think Different - Social selling with LinkedInThink Different - Social selling with LinkedIn
Think Different - Social selling with LinkedIn
 
Social forum june2014
Social forum june2014Social forum june2014
Social forum june2014
 
SocialMedia.Org Brands-Only Summit - Class: How to Measure Social Media Progr...
SocialMedia.Org Brands-Only Summit - Class: How to Measure Social Media Progr...SocialMedia.Org Brands-Only Summit - Class: How to Measure Social Media Progr...
SocialMedia.Org Brands-Only Summit - Class: How to Measure Social Media Progr...
 
How to Streamline the Content Creation Process
How to Streamline the Content Creation Process How to Streamline the Content Creation Process
How to Streamline the Content Creation Process
 

En vedette

Урок 20.01 4 класс тема "Переезд"
Урок 20.01 4 класс тема "Переезд"Урок 20.01 4 класс тема "Переезд"
Урок 20.01 4 класс тема "Переезд"
profesora88
 
Question 2
Question 2Question 2
Question 2
Oro Day
 
Mc auley demarcus_playing by ear
Mc auley demarcus_playing by earMc auley demarcus_playing by ear
Mc auley demarcus_playing by ear
Demarcus Mcauley
 
Question 2
Question 2Question 2
Question 2
Oro Day
 

En vedette (14)

Q7
Q7Q7
Q7
 
Урок 20.01 4 класс тема "Переезд"
Урок 20.01 4 класс тема "Переезд"Урок 20.01 4 класс тема "Переезд"
Урок 20.01 4 класс тема "Переезд"
 
Question 2
Question 2Question 2
Question 2
 
Mc auley demarcus_playing by ear
Mc auley demarcus_playing by earMc auley demarcus_playing by ear
Mc auley demarcus_playing by ear
 
оропрлоп
оропрлопоропрлоп
оропрлоп
 
Question 2
Question 2Question 2
Question 2
 
Volume 3 test a
Volume 3 test aVolume 3 test a
Volume 3 test a
 
Told
ToldTold
Told
 
Nationale email benchmark presentatie 2014
Nationale email benchmark presentatie 2014Nationale email benchmark presentatie 2014
Nationale email benchmark presentatie 2014
 
Plc documentation final
Plc documentation finalPlc documentation final
Plc documentation final
 
Marketing ethics mba
Marketing ethics   mbaMarketing ethics   mba
Marketing ethics mba
 
Skills inventory
Skills inventorySkills inventory
Skills inventory
 
Maxymiser general-presentation-2637782
Maxymiser general-presentation-2637782Maxymiser general-presentation-2637782
Maxymiser general-presentation-2637782
 
E-mailen Als Amazon, e-mailmarketing voor webwinkels
E-mailen Als Amazon, e-mailmarketing voor webwinkelsE-mailen Als Amazon, e-mailmarketing voor webwinkels
E-mailen Als Amazon, e-mailmarketing voor webwinkels
 

Similaire à Back to the inbox DM vakdag 2012

LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
Social Jack
 

Similaire à Back to the inbox DM vakdag 2012 (20)

Email mkt fundraising_gift2014
Email mkt fundraising_gift2014Email mkt fundraising_gift2014
Email mkt fundraising_gift2014
 
Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013
 
B2B Sales - Entrepreneurship 101 (2013/2014)
B2B Sales - Entrepreneurship 101 (2013/2014)B2B Sales - Entrepreneurship 101 (2013/2014)
B2B Sales - Entrepreneurship 101 (2013/2014)
 
"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...
"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D..."Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...
"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...
 
Marketing with email_ver1
Marketing with email_ver1Marketing with email_ver1
Marketing with email_ver1
 
Email Marketing in an Inbound Age
Email Marketing in an Inbound AgeEmail Marketing in an Inbound Age
Email Marketing in an Inbound Age
 
The tech's in the mail
The tech's in the mailThe tech's in the mail
The tech's in the mail
 
The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marke...
The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marke...The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marke...
The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marke...
 
The tech's in the mail - Dennis Kelly, CEO, Boingnet
The tech's in the mail - Dennis Kelly, CEO, BoingnetThe tech's in the mail - Dennis Kelly, CEO, Boingnet
The tech's in the mail - Dennis Kelly, CEO, Boingnet
 
Demand More From Your Data: Scale Quantity And Quality Of Marketing Qualified...
Demand More From Your Data: Scale Quantity And Quality Of Marketing Qualified...Demand More From Your Data: Scale Quantity And Quality Of Marketing Qualified...
Demand More From Your Data: Scale Quantity And Quality Of Marketing Qualified...
 
Email Marketing & Social Media - A Match Made In Heaven
Email Marketing & Social Media - A Match Made In HeavenEmail Marketing & Social Media - A Match Made In Heaven
Email Marketing & Social Media - A Match Made In Heaven
 
Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales - ...Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales - ...
 
eBoot Camp
eBoot Camp eBoot Camp
eBoot Camp
 
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling  5 Easy Steps to Convert Connections to New Sales - ...Linked in Social Selling  5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...
 
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
 
FAU - Introduction to the Power of LinkedIn
FAU - Introduction to the Power of LinkedInFAU - Introduction to the Power of LinkedIn
FAU - Introduction to the Power of LinkedIn
 
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital MarketingImportance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
 
Smart Marketing with Ted at WhatCounts
Smart Marketing with Ted at WhatCountsSmart Marketing with Ted at WhatCounts
Smart Marketing with Ted at WhatCounts
 
Social Media - Equity Real Estate - Week 1
Social Media - Equity Real Estate - Week 1Social Media - Equity Real Estate - Week 1
Social Media - Equity Real Estate - Week 1
 
Social media for financial planners
Social media for financial plannersSocial media for financial planners
Social media for financial planners
 

Dernier

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Dernier (20)

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 

Back to the inbox DM vakdag 2012

Notes de l'éditeur

  1. 2012: Email in Action econsultancy
  2. 2012: Email in Action econsultancy
  3. http://www.mania.com/7-futuristic-movies-got-right_article_120032.html
  4. http://static.phonesreview.co.uk/wp-content/phoneimages/2007/11/5200-1.jpg http://gizmodo.com/assets/resources/2008/04/iPhone%20Huge%20Eric%20GI.jpg http://static5.businessinsider.com/image/4eb90933ecad04e42a000004/giant-windows-phone.jpg
  5. http://trulysmitten.blogspot.com/2011/02/happy-friday.html
  6. http://static.phonesreview.co.uk/wp-content/phoneimages/2007/11/5200-1.jpg http://gizmodo.com/assets/resources/2008/04/iPhone%20Huge%20Eric%20GI.jpg http://static5.businessinsider.com/image/4eb90933ecad04e42a000004/giant-windows-phone.jpg
  7. Afzender Subject line Preview pane zonder plaatjes Preview pane met plaatjes Mobile email Full email Weten ze waar de email over gaat en worden ze aangemoedigd om actie te ondernemen?
  8. http://static.phonesreview.co.uk/wp-content/phoneimages/2007/11/5200-1.jpg http://gizmodo.com/assets/resources/2008/04/iPhone%20Huge%20Eric%20GI.jpg http://static5.businessinsider.com/image/4eb90933ecad04e42a000004/giant-windows-phone.jpg
  9. Kan sterker uitleg triggered email