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Back to the inbox DM vakdag 2012

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Jordie van Rijn
Jordie van Rijn
Business
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@emailmonday
@emailmonday Very Nice! • De Marketing Dagen • Marketingfacts
@emailmonday 3: Kennis opdoen 2: Mensen leren kennen 1: Goed excuus om niet naar kantoor te gaan Nummer 1 is al binnen: Top 3 doelen: Haal 100% uit dit event
@emailmonday Jordie van Rijn • E-mail marketing Consultant • www.emailmonday.com • Blogger op Marketingfacts! • Twitter: @jvanrijn @emailmonday Nummer 2: Iemand leren kennen
@emailmonday #Winning! Email heeft na search de hoogste ROI
@emailmonday Wordcloud: “What’s the Key to Effective Email?” FIRST things first!
@emailmonday Wat ga jij morgen doen?
@emailmonday Omzet per email Response per segment Post klik conversie Kliks per email Kliks per link Open percentage Doorklik Percentage 33% 36% 44% 51% 51% 90% 92% Wat meten e-mail marketeers?
@emailmonday Mobile E-mail Dynamisch content platform Event Driven Email
@emailmonday #Mobile email
@emailmonday #Mobile email Gordan Gekko: “Hoe wist je dat ik hier was?”
@emailmonday Jun 2011 9,29% Dec 2011 20% Dec 2012? #Mobile email
@emailmonday #mobile
@emailmonday #mobile
@emailmonday #mobile
@emailmonday #Mobile email
@emailmonday 2 De envelop 1 2
@emailmonday #mobile
@emailmonday Mobile E-mail Dynamisch content platform Event Driven Email
@emailmonday trigger # Event driven
@emailmonday Database Gedrag Persoon Product Profiel trigger actie trigger actie trigger actie # Event driven
@emailmonday # Event driven
@emailmonday Gebruik het A-team!
@emailmonday # Event driven
@emailmonday Na aanmelding hebben we nooit meer iets van ze gehoord… 21% Automotive 5% Travel # Event driven http://www.emailmonday.nl/emailmarketing-automotive http://www.emailmonday.nl/e-mail-in-travel-preview
@emailmonday Welkomstmail 4x Opens 5x Kliks 8x Omzet # Event driven
@emailmonday Direct waarde tonen
@emailmonday Direct waarde tonen
@emailmonday Fases in de lifecycle SUSPECT PROSPECT EERSTE AANKOOP TERUGKERENDE KLANT VIP KLANT HERACTIVEERDE KLANT AQUIRE CONVERT GROW RETAIN RE-ACTIVATE
@emailmonday Event driven campaigns T + 1 wk T + 2 wk T + 3 wk T + 7 wkT = 0 T + 5 wk Nieuwe klant Bevestigen / Bedanken UPSELL Tevredenheids enquete Fun e-mail Special Offer Servicemail
@emailmonday Mobile E-mail Dynamisch content platform Event Driven Email
@emailmonday Is Dynamische Content “Old school?”
@emailmonday Dynamische Content
@emailmonday Dynamisch kan op alle elementen Postbank case emma 2006!
@emailmonday More Input • E-mail database • (Personalized) RSS feed • Content Scraping • Eigen website / shop • 3rd party Database koppeling • APIs en widgets
@emailmonday New-ish Dynamic content • Recommendation engines • Social content • Dynamic images voor real-time weergave
@emailmonday
@emailmonday Real time! • Countdown • Lokale route • Voorraad • Social data
@emailmonday Mobile E-mail Dynamisch content platform Event Driven Email
@emailmonday Jordie van Rijn • E-mail marketing Consultant • www.emailmonday.com • jvrijn@emailmonday.com • Twitter: @emailmonday Welkom bij de club!

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Back to the inbox DM vakdag 2012

Notes de l'éditeur

  1. 2012: Email in Action econsultancy
  2. 2012: Email in Action econsultancy
  3. http://www.mania.com/7-futuristic-movies-got-right_article_120032.html
  4. http://static.phonesreview.co.uk/wp-content/phoneimages/2007/11/5200-1.jpg http://gizmodo.com/assets/resources/2008/04/iPhone%20Huge%20Eric%20GI.jpg http://static5.businessinsider.com/image/4eb90933ecad04e42a000004/giant-windows-phone.jpg
  5. http://trulysmitten.blogspot.com/2011/02/happy-friday.html
  6. http://static.phonesreview.co.uk/wp-content/phoneimages/2007/11/5200-1.jpg http://gizmodo.com/assets/resources/2008/04/iPhone%20Huge%20Eric%20GI.jpg http://static5.businessinsider.com/image/4eb90933ecad04e42a000004/giant-windows-phone.jpg
  7. Afzender Subject line Preview pane zonder plaatjes Preview pane met plaatjes Mobile email Full email Weten ze waar de email over gaat en worden ze aangemoedigd om actie te ondernemen?
  8. http://static.phonesreview.co.uk/wp-content/phoneimages/2007/11/5200-1.jpg http://gizmodo.com/assets/resources/2008/04/iPhone%20Huge%20Eric%20GI.jpg http://static5.businessinsider.com/image/4eb90933ecad04e42a000004/giant-windows-phone.jpg
  9. Kan sterker uitleg triggered email