Joseph Labrecque gives a presentation on designing effective video content for online consumption. He recommends keeping videos short between 2-8 minutes and focusing on quality of both content and media. Proper preparation is key, including outlining segments, writing introductions and outros, and keeping the rest unscripted. Quality audio and video recording and editing are essential, along with proper processing of audio to clean it up. Patching together content from multiple recordings is also discussed.

1. Designing Short, Simple, and
Effective Video Content for
Online Consumption
Joseph Labrecque | eLCCConference | April 14th 2016

2. Joseph Labrecque
Senior Interactive Software Engineer
Adjunct Faculty
University of Denver
Principal and Sole Proprietor
Fractured Vision Media, LLC
Adobe EducationLeader
Adobe Community Professional
Adobe Systems, Inc.
Apache Flex Committer
Apache SoftwareFoundation
Author
Lynda.com, TrainSimple, Adobe Press, Peachpit,
Brainbuffet, Packt, O’Reilly, video2brain

3. Admonition
Viewpoints Disclaimer

5. Preparation
Planning and Preproduction

6. What Sort of Video?
Short, focused, directed video (2-8m)
Quality of content
Quality of media

7. Quality Content
Outline each segment
Write a compelling introduction
Write a concise outro
Keep everything else unscripted if
possible!

8. Recording Content
Preparation is Everything!

9. Quality Video
Know your destination resolution
Record in video-native resolution
Edit in video-native resolution
Encode in video-native resolution

10. Recording Audio
USE A QUALITY MICROPHONE.
SERIOUSLY.
Beyerdynamic DT-297-PV-MKII-80
(cardioid condenser)
Rode Procaster
(dynamic capsule)
It doesn’t matter how good your video is
if the audio is junk.

11. Recording Environment
No fans or loud computers
No animals
No furnaces or air conditioners
Quiet as possible
Use acoustic foam

12. Quality Audio Capture

13. Solid Mixer / Preprocessor

14. Quality vs. Standard

15. Processing Recorded Content
Treating Audio

16. Processing Audio
You may want to add some effects to
clean and sweeten your audio.
Gate
EQ
Compression
Easy to overdo it!

17. Adobe Audition

18. Cakewalk Sonar

19. Izotope Ozone / Nectar

20. Editing
Camtasia Studio and Premiere Pro

21. Editing Audio
If your recording is noisy – do it over!
Keep an eye on your levels.
-6DB is usually okay for voiceover…

22. Editing Video
Making cuts?
Bring down audio first
Then cut!

23. Camtasia Studio

24. Adobe Premiere

25. Patching Content
Dealing with audio and video patches

26. What is Patching?
New audio fragments
New video fragments
Perhaps revisit previously recorded
content.

27. Patch Notes
Often includes timings from draft
render.
Don’t lose track of timings!

28. Advanced Content Production
After Effects and Animate CC

29. Adobe After Effects

30. Adobe Animate (Flash Professional)

31. Wrapping Up
Recent Publications

32. Adobe Animate CC: First Look
LYNDA.COM/JOSEPHLABRECQUE

33. Animate CC Game Development
TRAINSIMPLE.COM/COURSEDETAILUSER.ASPX?ID=228

34. Learn Adobe Animate CC for Interactive Media
AMAZON.COM/AUTHOR/JOSEPHLABRECQUE

35. Thank You
Email: Joseph.Labrecque@du.edu
Web: JosephLabrecque.com
Blog: inflagrantedelicto.memoryspiral.com
Twitter: twitter.com/JosephLabrecque
LinkedIn: linkedin.com/in/JosephLabrecque
Lynda.com: lynda.com/JosephLabrecque
Amazon: amazon.com/author/JosephLabrecque