Marketing of video games

Marketing of video games
In this file, we share with you all information that related to marketing
of video games such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Dante's Inferno sinned and self-protested
The campaign: The marketing scheme for EA's video game adaptation
of historical poem The Divine Comedy (which begins with Inferno) had
two parts. Part one: a "sin to win" contest at Comic-Con, which asked
attendees to--this is the real quote--"commit acts of lust" with booth
babes. Uh... Part two: fake a Christian protest at E3. EA hired actors to
picket the event, claiming that the game made light of Hell and their
faith.
The result: "Sin to win" just meant "take pictures with the models," but
that didn't stop convention-goers from (rightfully) complaining about the
distasteful campaign all over Twitter. As for the protest, the farce was
Video marketing. Free pdf download examples Page 1

discovered, leading to an actual protest by Christians, who weren't
exactly thrilled about being mocked. Third time's the charm, EA.
Daikatana made a ballsy statement
The campaign: For those who missed out on this lovely PC title in 2000,
here's the quick pitch: rival samurai clans battle it out in the future.
Sounds cool, right? And it's from John Romero, the guy who made
Doom, so you know he knows his games. That's exactly why he hyped
up Daikatana with the PG-rated ad you see above. Sure, it's not that
vulgar, but it's quite a claim for any game to make
Dead Space 2 scared your mom
The campaign: "Hey kids--everything your mom hates is cool! She says
you can't play scary games because they're too icky. What a loser!" That
was basically the premise of Dead Space 2's ad campaign, which
plopped mom down in front of the game's scariest, goriest moments so
we could watch them react with disgust. Totally radical, right?
The result: Every Dead Space game has an understandably strong M
rating, but the ads seemed to target boys in their teens and younger. The
ESRB was called out for allowing such advertising to be broadcast.
Whoops.
Bethesda wanted to name your kid Dovahkiin
The campaign: Skyrim released on 11/11/11--a people of all regions can
actually read the same way. But that special launch date wasn't enough
for developer Bethesda. To generate more buzz, it offered a lifetime

supply of all its current and future games to any parents who would
name their child "Dovahkiin," meaning "dragonborn." But here's the
twist: The birth must be on the same day as the Skyrim release. It was a
nice prize Bethesda probably figured couldn't be won.
The result: One couple totally had a kid that day and named him
Dovahkiin. Way to set him up for a lifetime of bullying, guys.
Homefront balloons polluted the San Francisco Bay
The campaign: Homefront is the story of North and South Korea uniting
to invade the United States--think ‘80s flick Red Dawn (the devs
promoted it that way, after all), minus the Russians. When I think
Communism, I think red. What's red? A balloon! What I'm getting at is
that Homefront publisher THQ decided to promote the game by
releasing hundreds of red balloons over the city of San Francisco.
The result: Those lovely balloons rose and deflated, landing right in the
bay. THQ had to send out cleanup crews before the they caused dolphins
to choke to death.
Zynga dropped money on New York City
The campaign: THQ had balloons in San Francisco, and Zynga had
counterfeit cash in New York City. As a bit of viral marketing, the
company took fake dollar bills and glued them to city sidewalks. It's
unclear what the goal was here, especially since Zynga's Facebook titles,
like Mafia Wars and Farmville, were already played by millions.

The result: Just like the balloons, the fake Zynga bucks had to be
removed by the sanitation department. Fun fact: it is illegal in New York
to attach print ads to the sidewalks. Ba-Zynga. (That hurt to write.)
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count

Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will

increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

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