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- 1. •Midwest Tapes •Pay Per Use •Streaming w some download •IOS and Android compatible
- 4. Browse
- 5. Movies and TV 3 days: 99¢, $1.49, $1.99, $2.99
- 6. Music Check out whole album 7 days: $1.49, $1.99
- 7. Audiobooks 3 weeks: 99¢, $1.99, $2.99 Overdrive overlap
- 8. Searching
- 9. Borrowing
- 10. Overall Stats •June 10, 2013 •3,500 Customers •11,000 checkouts •$1.80 •$20,000
- 11. 50 Circs Per Day By Month 45 Movies 40 35 Music 30 25 TV Shows 20 15 Audiobooks 10 5 0 Jun Jul Aug Sep Oct
- 12. 50% Pct of Circ 45% 40% Movies 35% 30% Music 25% TV Shows 20% 15% 10% Audiobooks 5% 0% Jun Jul Aug Sep Oct
- 13. What we like •Easy to Use •Noticeable Content Improvement •Only product of its kind •Good company
- 14. Customer-Facing Issues •Content •Ratings •Music model •No Genre Browse •Bad Metadata •Apps can be glitchy •No MARC •No APIs •Search Prior to Sign-In
- 19. Library-facing Issues •Content transparency •Suppression of titles •Movie Rating System •News page
- 20. Applying ILS Demographics to Overdrive Data Michael Ciccone Director of Collections Hamilton, Ontario
- 21. Overview •Barcode supplied •Access/Excel •April – June 2013 •Demographics: •Item stat designation •Gender •Birth date •Borrower Type •Postal code
- 23. Digital Borrowers Digital & Physical, 46% Digital Only, 54%
- 24. Overlap Analysis Category Overlap Physical Only Adult Print 31% 21% Adult Media 21% 48%
- 25. Romance 35% of all circ 8% men 2.8% total borrowing by men reading romances
- 27. Age 25% Use by Decade of Birth 20% 60% Digital 48% Physical 15% 10% 5% 0% 1920 1930 1940 1950 1960 Physical 1970 Digtal 1980 1990 2000 75% of Juvenile Material borrowed w Adult Card