2. ‘Are you male or female?’
Question 1
• I chose to give out my
questionnaires to both
the female and male
population as my
target population was
both genders.
• 10 males and 10
females answered my
questionnaire which
makes relating their
feedback to the
publication of my
magazine, relatively
easy.
3. ‘How old are you?’
Question 2
My initial target audience range
was 16-25 so I made sure I only
gave the majority of my
questionnaires to people from
that age rage. I also gave a few
to people in a higher age range
(26-30) and a lower age range
(under 16) so that I could
compare the data easily. By
having 17 questionnaires filed in
by people from my target
audience, I can easily use the
data and ideas that they have
given in their questionnaires
when it comes to producing the
content for my music magazine
The results I have obtained will help me in the production of my magazine as the answers
given are from people in my target audience; I can produce my rock magazine around the
answers they have given as it fits the criteria.
4. Question 3
‘What 3 words do you associate with Rock
After receiving the
Music?’
answers for the question:
‘What 3 words do you
associate with Rock
music?’ I have realized
that it was a pretty vague
question as I now have a
variety of answers, noneof which could really be
used as a title. Most of
the words given relate to
one specific style of rock
music (heavy/metal) and
my initial ideas didn’t
have these as the main
genre, mine was more
soft rock.
However, it does help with the planning of the language I will use in my magazine as I can
incorporate some of the words that were given as answers, into my feature article titles.
They can be used as buzz words on my cover page or contents page or even in a puff.
5. Question 4
‘How often do you buy a music magazine?’
So using this data, I am going to produce a monthly magazine as I
feel that would appeal to more people of my initial target audience.
10 people stated they only buy a music magazine less than once a
month and 1 person said they buy one weekly, because there is such
a difference, I am going to stick to producing a monthly magazine.
I gave a list of options on
my questionnaire under
the question ‘How often
do you buy a music
magazine’. Those options
were:
• Weekly
• Every 2 weeks
• Once a month
• Less that once a
month
The data clearly shows
that people from my
target audience are less
likely to commit to
buying a rock music
magazine more than
once month.
6. Question 5
‘How much would you be willing to pay for a
rock magazine?’
‘How much would
you be willing to pay
for a rock magazine?’
Was the question I
gave on my
questionnaire. 14
people ticked the
£2.00-£2.50 box
compared to only
two people ticking
the £4.01+. This
shows that a lower
price is more
appropriate for my
target audience.
I asked the question specifically about a rock magazine because when I did my market research, I
found that different music genres had a different magazine price; pop magazines were cheaper
than rock magazines. So I gave price ranges that varied around the prices of my magazine’s I
researched. This will help me to pick an average price amongst the answers I received and
through the prices I had researched.
7. Question 6
‘What music magazines (if any) do you already
read?’
I asked the question ‘What
music magazines (if any) do you
already read’ because from the
market research I conducted, I
found that most of the
magazines I looked at had a
target population of 16-25 year
olds so by asking this question I
should have received a large
response of answers.
However, this proved incorrect
at the time. It seems that the
people that I chose to give my
questionnaires to, don’t
actually read many music
magazines.
Saying that though, three of the music magazines that I did for my market research was given as
an answer which clarifies that I have conducted correct market research. If I wanted to get a
better set of results to justify my market research, I would have needed to give my
questionnaires to a bigger sample of people. The result I have got give a variety of music genre
magazines but do include some from my specific genre I had initially planned on doing, rock.
8. Question 7
‘If you wrote at least one answer to question 6, please
state what you like about those magazines’
Due to not getting many
answers for question 6, I
then received fewer
answers to question 7.
Looking back on this
question, I feel that I
could have linked it on to
the bottom of question 6
rather than making it a
separate question
altogether.
It is however, a relevant
question because it helps
with my planning for the
content of my music
magazine
9. Question 8
‘What kind of regular content would you expect
to appear in a rock magazine?’
I wrote this question as a
multiple choice question
using options that I
acquired from my market
research. The four options I
gave: CD reviews, Tour
dates, Song of the week
and Letters page were all
regular content that
appeared in at least 3 of
the magazines I
researched.
10. Question 9
‘What kind of feature content would you expect
to appear in a rock magazine?’ this question in a
I asked
multiple choice format
because I felt that these
options were the most
important features from
the research I conducted.
This then helped me
narrow down which
features I need to make
my main focus.
If I were to have given
the audience the
opportunity to write
down their own ideas, I
may have received too
many ideas to
incorporate.
Posters/pullouts and interviews seem to be the most important features on a rock magazine
according to people from my target audience. This means that I will ensure to include things
such as posters in my regular content and I will also make sure that my feature articles are of a
high standard and include bands/artists relevant to the genre of music.
11. Question 10
‘Who is your favourite band?’
This question had a wide
variety of responses and
also included bands
from multiple genres. If I
were to craft this
question so that it
related more to my
music magazine purpose
I would rewrite the
question asking who
their favourite ‘rock’
band was.
I can still use some of this data however, as a few of the bands mentioned are rock bands. I
can use these particular bands in my feature articles and even regular content such as: New
albums or singles.
You me at Six was the most popular answer given which is beneficial for me when planning
my content as You me at Six is a indie/ soft rock band so I can include them into my content.
12. Question 11
‘Who is your favourite solo artist?’
This question received similar
styled answers to question 10
in a sense that many artists
from different genres were
given This data is hard to use as
it doesn’t really relate to the
content I would be using in my
rock magazine.
I decided to not use a multiple
choice styled question as I felt
this was a question that
required the audiences own
opinion.
However, as stated before I could still have got honest opinions if I had crafted he question so
that I related it to rock music by asking who their favourite ‘rock’ artist is. This would have
narrowed down my search into finding bands to include in my interviews and articles.
13. Question 12
‘What 3 colours do you associate with rock
music?’
I am happy with the results I
have got from the question
‘What 3 colours do you
associate with rock music?’ as
there is an obvious strong set
of data that I can work with.
Red, black and grey seem to
be the most popular colours
picked, with white and yellow
being closely followed. These
colours were incorporated
within the magazines that I
researched o the data I have
received seems to be reliable
Because I gave my questionnaire to people of my target audience (male and female aged
16-25) the answers I have received, reflect those of my target audience so I can use this
data in the planning for my magazines colour scheme.
14. Question 13
‘What do you think is the most important
feature of a rock magazine?’
I set this question out as a
multiple choice question as I
felt that the 5 options I gave
were the main features that
I think should be included in
a rock magazine. I wanted to
know out of these 5 which
people of my target
audience felt was the most
important as then I can
focus on that particular
feature when I come to
producing my magazine.
The main image seems to be the clear winner of the 5 option given which tells me that I need
to have a strong set of images when I come to doing my photoshoot. I will need clear images
for my contents page, double page spread and my front cover. I will need to ensure that I have
a suitable main image that is of the right size and at an appropriate image.
The colour scheme is something I will also need to focus on as this is something that my
audience also chose as one of the most important features.
15. ‘Where do you usually buy your music
magazines?’
Question 14
This was given as a
multiple choice
question as I didn’t
want any answers
that included
specific store
names. By having
options like
Supermarket and
Newsagents, it
generalises an
answer that the
audience needs to
give and it makes it
easier for them to
answer.
The supermarket seems to be the most popular place that magazines are sold to my target
audience which tells me that I may not necessarily have to include subscription information
into my magazine as nobody from my target audience chose this as an option; it is not a key
regular content that I would need to include.
16. Question 15
‘Do you keep up with any bands/artists through
the use of social media?’
I chose to use this question
because the use of social
media has become more
apparent over the
years, especially with
people from my target
audience age and gender.
It was also incorporated
within some of the
magazines that I had
researched; things like
facebook and twitter links
were used throughout the
magazines.
The data given is useful for planning the content in my magazine as I now know that I can
include social media links or use references about social media within my rock magazine.
