This presentation walks through the basics of owning a Twitter account. It was originally a workshop created for employees to become more active and comfortable on social media.

1. Twitter for SmartBears
A Lunchtime Workshop
Kendal Peiguss (@kendalpeiguss)
SmartBear Social Media Manager

2. I’m Kendal!
Kendal.Peiguss@smartbear.com
Skype: kendalpeiguss
@kendalpeiguss
http://bit.ly/KendalP

3. Housekeeping
 Questions during the presentation?
– KC’s monitoring the GTW chat
– Already on Twitter? Tweet at me @kendalpeiguss
 This presentation is being recorded!
– Slides will be available tomorrow
– We’ll send to everyone, whether they made it or not

4. Agenda
 Why you should care
 Terms and basics
 Setting up your account
 Tips and action items

5. Why should you care?
 There are 100+ million active Twitter users
– Chances are, your prospects and customers included!
 People are more likely to recommend brands they
follow on Twitter
 Your participation will help @SmartBear grow
– Increase reach, increase traffic, drive leads
Company Confidential-Not for external distribution

6. Why SmartBears Should be on Twitter
 Reach
 Transparency
 Reduce “corporate-ness”
 Customer satisfaction
 Traffic and leads

7. SmartBears Tweeting
5%
38%
Yes
57% No
Yes, but I don't use it
N = 21
Company Confidential-Not for external distribution

8. Terminology
 Handle – your Twitter name, starts with @
 Hashtag – categorization of tweets, starts with #
 Follow – adding someone to your network so
their updates appear in your news feed
 Mention – a tweet directed at you specifically
 Retweet (RT) – sharing someone else’s tweet

9. Twitter Basics
 Posts must be under 140 characters
 To communicate with someone directly
– Publically tweet at them using their @handle
 Twitter is fun, I promise!

10. What to Tweet About
 SmartBear product updates
 Upcoming webinars, trade shows, and events
 Blog posts (SmartBear and external)
 Pictures
 A funny thought

11. Meet Eugene!
A SmartBear that needs
to get on Twitter

12. Your Twitter Handle
 Begins with “@”
 @Mentions are directed at an individual
 When creating your Twitter handle
– Keep it short (<10 characters is best)
– Keep it professional, memorable

13. Your Twitter Bio
 Very important! It’s how people identify you
 When creating your Twitter bio
– Include @SmartBear Twitter handle
– Make it professional and personable
– Don’t be an “egg!” Be sure to include a photo

14. Composing a Tweet
Compose a tweet here!

15. Use @ handle to tweet directly at a friend
Links will shorten
automatically
Use hashtag to participate in ongoing
conversation (or to be funny)
This shows your
character count

16. Following People
Search for people here
Click “People”
Follow Larry!

17. Retweeting (RT)
Retweet when you see something cool on Twitter
(especially if it came from @SmartBear)
Your RTs will be seen by your followers.

18. Who to Follow
 @SmartBear and @kendalpeiguss (duh.)
 Friends and colleagues
 Media outlets, favorite blogs
 Competitors
 Customers, and prospects
To follow someone, search for them in the box at the
top of Twitter.com and click “follow” on their profile.

19. Twitter Tips
 Post a minimum of 3x per week
 Be brief
 Add Twitter handle to your email signature
 Practice, practice, practice!

20. Your To Do List
 Complete 2-question survey after this webinar
 Create a Twitter account
 Follow some peeps
 Add your @handle to the unofficial company list on
Yammer
 Register for Gaggle: http://gaggleamp.com/eqezlxo
 GaggleAMP is SmartBear’s mass social sharing tool
 Turn auto-share “ON” or leave it off and be notified by email
 Get tweeting!

21. Thanks for listening!
Please contact me any time with questions
@kendalpeiguss
Kendal.Peiguss@smartbear.com