Are you a personal trainer? Do you teach pilates, yoga, massage? Are you a chiropractor, chiropodist, or dentist? Here is a trick that will change your business dramatically!
One Simple Step To Double Your Income For Health, Wellness And Fitness Businesses
1. One Simple Step To Double Your Income For
Health, Wellness and Fitness Businesses
By Amanda Watts
www.clientsinabundance.com
You may have seen on the social media platforms my latest FREE webinar I
have been carrying out this month.
It was basically about how to create programs and packages for the health,
wellness and fitness industry that not only sold well, but also sold for a decent
revenue, (not per hour!)
My brief story:
Having been a soloprenuer trading pounds for hours for years I always found it
difficult to make any more than £2-3K a month. It was only when I worked out
how to package my services and charge by value that I became a six figure
business.
Your turn to double your income:
So, whether you are in the health, wellness and fitness industry, or are a coach
or consultant like me, packaging your services is the way forward.
People want benefits not features, and are prepared to pay for results:
In reality people don’t want to buy your features, which are what you do (write
words/copy, personal trainer, aroma therapist, chiropractor, personal assistant,
virtual assistant, marketing consultant) They just want to buy the benefits of
what you do:
• Copywriter benefits: Write words, which sell more products and make
more money
• Personal Trainer Benefits: Lose 20lb in 6 weeks and feel confident again
• Marketing Coach: Get you more clients; make you more money (that’s
me buy the way)
And when you sell the benefits and not the features you provide value and help
them fix a problem that they have. (Overweight, no clients, no money, poorly
written sales copy)
2. So instead of charging £50 an hour for your services think about the solution
you provide to your clients problem. What is this solution to their problem worth
to them?
We all want a decent package
Human nature loves it when we package things and categorize people into
labels. It makes life much easier when picking and choosing who we want to
work with, hang with and what we want to buy.
How do you buy your toilet rolls?
How many times have you ended up buying 40 toilet rolls instead of 9 because
it seemed better value? You just can’t resist can you…
One of the major complaints new clients of mine have before working with me is
that, although they are sometimes able to attract a sufficient number of clients,
the clients are not sticking around long enough for the consultant to make
money or really help them.
What happens is, the consultants spent most of their working hours attracting
new clients, as opposed to working with their existing clients and bringing them
results.
It takes a considerable amount of time and effort to get a new client and when
you’re not keeping them around long, you have to put that much more effort into
getting new clients.
The client, on the other hand, is not getting the full benefit by working with you
just once or twice. Often, it takes regular appointments (depending on what you
do) to get continued and lasting results, so the client loses too.
My advice is always create packages where you see the client more often,
and therefore have a bigger impact quicker.
You get better results
The knock on effect is, because clients stay longer and get far better results,
they are happy to pay a premium for these services, because the solutions to
their problem worked!
Double Your Money
And by packaging services my clients are able to charge a rate that equated to
the results they get, not a rate per hour.
The knock on effect means regular income, great referrals, healthy cash flow
forecasts and more time off.
So think about how you can package your business, and, if you are interested
in becoming a client of mine and learning how to get Clients In Abundance I
have a couple of packages available depending on your needs!
3. Amanda is a Client Attraction Expert. She specialising in working with health,
wellness and fitness professionals who need to market their business effectively
to get more clients and make more money - but without working 70 hours a
week. What separates the Clients In Abundance service from other business
coaches is that she ONLY works with the health, wellness and fitness industry
and ONLY specialises in getting more clients and making more money, but
without getting burnt out. Because of this, Amanda's clients receive proven,
undiluted, and extremely specific step-by-step information on exactly that they
need to do to get more clients. As a result, those who coach with her get more
clients, make more money and have more free time than they would doing this
on their own.