The document discusses how the short attention spans of modern audiences have led to a need for concise information delivery, such as through infographics. It provides examples of how recruiters only spend 6.25 seconds reviewing resumes and politicians need to condense complex issues into 20-second sound bites. The document then examines different styles of infographics, such as those using a single large graphic, comparisons, or process flows, and offers tips for designing infographics for digital natives.

1. Infographics in a
6.25-Second World
Kevin M. Brett
May 7, 2013

2. The 20-Second Bite
“The way in which information is exchanged so quickly has
forever changed the way in which people want to consume
information. They demand that things be condensed into
20-second sound bites. With complex problems, this is
exceedingly difficult, but to be an effective communicator
and leader you need to be able to condense complex items
down to the core and be able to do this quickly.” – Tony
Blair, former UK Prime Minister.

3. The 140-Character “Tweet”

4. Recruiter CV Viewing Time:
6.25 Seconds
• Recruiters look at a résumé for an average
6.25 seconds before deciding if the
candidate is a potential fit, according to
job-search site TheLadders.

5. Era of Big Data
“We have become a profession that is
brilliant with the written word, but we must
become a profession that knows how to
show as equally as we tell.” – Richard
Edelman

6. Journalism “Light”?

7. USA Today Weather Graphics

8. Enough, But Not Too Much

9. Singular Infographic
Classic USA Today Style

10. Introduction Headline:
Three-Five Points

11. Great Way to Illustrate Stats

12. Good Subject:
Too Much Big Data

13. Four Infographic Approaches
• 1. Headline; Three-Five Points
• 2. One Large Graphic (USA Today)
• 3. Comparison (LinkedIn vs. Facebook)
• 4. Process Flow Graphic

14. How a Bill Becomes Law

15. Infographics for Digital Natives
• Adequate Font Size
• Easy to Read (calibri); Easy to Read (aerial);
• Easy to Read (verdana); Easy to Read
(cambria); Boring to Read (Times Roman)
• Consistency of font and visuals (Does it
look like your client?)
• Contrast font color and background

16. Blog Post on Your Infographic
• Why this infographic?
• Importance of infographics?
• Tips for creating infographics?
• What research? Citations?