Don Draper goes digital part 3
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We face a digital reality today where our operational model is being extended but not, as much as its theoretical domain. In order to survive in this brand new ecosystem our profession has to adapt but not necessarily to change. We have to rediscover our inherited quality of asking “what”. Because the strength of our profession lies in our ability to turn “what if” in “what is”. The third part of this presentation asks: What really happened inside people’s heads by the digitalization of our world?
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Don Draper goes digital part 3
- 1. DON DRAPER GOES DIGITAL AND BEYOND Part 3
- 2. What happened to communication? What really happened to communication? What happened to people’s heads? What happened to strategy? What happened to agencies? WHAT’S NEXT?
- 3. WHAT DOES IT DO TO PEOPLE’S HEADS?
- 4. Information overload and our growing online dependence is changing the way we think about, process and retain information....
- 5. Attention Deficit Hyperactivity Disorder: We are becoming increasingly reliant on a skim-read search and headline oriented mindset
- 6. The influence of Skim Culture can be seen in the decline of traditional linear narrative storyline in film and fiction. A new generation of entertainment is being developed with multiple simultaneous plot lines and endings
- 7. The immediacy of digital technologies is fueling the desire for instant gratification; reducing attention spans and making people crave new, more memorable (shareable) experiences. Innovation junkies
- 8. A new culture of personal data is taking shape, and the implications are profound, are these data available for behavioral targeting, what about privacy, etc. Is life becoming a number’s game?
- 9. Call it relationship inflation. Nominally, you have a lot more relationships — but in reality, few, if any, are actually valuable. Just as currency inflation debases money, so social inflation debases relationships.
- 10. I've just started playing with Path a new network, what makes it interesting is the in built ceiling of 50 friends - it means it becomes a personal network for real friends where you can share much more meaningful stuff. And it means as the user, you'll be a lot more choosy about who you want to be your friend.
- 11. Recognizing the growing call for privacy the online privacy company Abine launched DeleteMe, a "delete button for the Internet." Users can pay Abine between $10 to $100 to remove photos, blog posts, videos, and search results, delete old accounts, and stop companies from selling private data to advertisers.
- 12. Mark Zuckerberg “Privacy is dead”
- 13. The Consumer is KING!
- 14. Concubine Courtier Court Jester The KING accepts only the above...
- 15. and demands royal treatment
- 16. Howard Luck Gossage “Nobody notices advertising. People notice what they want to notice and sometimes it's an ad.”
- 17. Antonis Kocheilas, Managing Partner LOWE Athens email: antonis.kocheilas@loweworldwide.com linkedin: http://gr.linkedin.com/pub/antonis-kocheilas/6/9b8/844 I am a strategic planner by trade. I am deeply interested in all developments in the theory and practice of Strategic Marketing and Integrated Communications. I have a fascination around the evolutionary impact of technology and Media on the human experience. Therefore I read extensively on the subject and keep myself up to date in every way accessible.
- 18. To be continued... Tell me what do you think?
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