Interactive digital directory for shopping malls, hotels, airports, etc.

1. Directorix™
Directorix™
Interactive wayfinding solution

2. Interactive Kiosk
 Elegant slim design, stand-alone, wall mounted
 Dual-side stand-alone option
 Outdoor waterproof models
 24-55 inches interactive antivandal touch screen
 Modern high-performance PC
 Uninterruptible power supply
 Integrated printer (for directions, vouchers etc.)
 Lots of decoration options
 Custom design, embedded version
 Additional options: GPRS, WiFi, sound,
proximity sensor etc.

3. Main Functions
 Interactive multilevel map (including outdoor facilities i.e.
bus, subway stops, parking etc.)
 2d & 3d maps support
 Information about locations, facilities and services
 View and print the directions to the location
 Parametric Search (alphabetic, category,
Company name, keyword)
 Detailed information about selected location
 Informative messages (news, announcements)
 Detailed usage statistics and reporting
 Accessibility for people with disabilities
 Adjustable kiosk standby/sleep mode
 Offline mode support
 Emergency mode

4. Additional functionality
 Multilingual GUI
 Proximity sensor support
 Events calendar
 Loyalty program integration
 Gift guide
 Security service call
 Customer registration and feedback
 Speech function for disabled
 Directorix Mobile integration
 Additional information for user (time, forecasts etc.)

5. Benefits for Mall
 Visitor loyalty increase
 Additional information channel
 DirectorixTM Analytics:
– Tenants popularity
– Visitors interests (search keywords with
positive/negative search results),
– Detailed statistics for each mall
– Compound statistics for country, region
etc. (based on several malls data).
 Quick directory updates (interactive
map and all data)

6. GUI customization
 Color scheme
 Backgrounds
 Elements layout
 Buttons quantity
and position

7. System architecture
Analytics,
Marketing manager smart advertising campaigns
Shopping Center 1
Directorix™
Directorix™
Central know2buy
Server
Directorix™
Smart Advertising
Навигатор Навигатор Навигатор Навигатор
Shopping center Kiosks adjustments,
administrator usage statistics and reports
- Included in wayfinding solution
- Optional Visitors

8. Directorix Central
Tenants management, maps, kiosks monitoring

9. Directorix Analytics

10. Directorix placement
 “Where to go” places
– Entrances
– Crossroads
– Near elevators, escalators
– Parking exits
– Recreation areas
 More kiosks – more happy visitors

11. Initium
Leading developer of innovative solutions for interactive
displays and self-service kiosks, designed for a mass
audience.
 More then 7 year experience in design and usability
engineering (touch screen user interfaces)
 Vast experience in web based technologies
 Full range of interactive equipment
 External multimedia content integration
 Turn-key interactive and digital signage solutions

12. Advantages
 Professional User Interface design
Proved Easy-to-use, no special skills required
 Back office system
Remote Kiosk management system
(Internet connection is not required for kiosk operation)
 Large interactive screens — up to 105 inches
Effective interactive map, high resolution promo banners

13. Our clients
 Various size commercial companies and
government organizations

14. Our partners and suppliers
 Industry-leading equipment suppliers

15. Success stories

16. Directorix on the map

17. World Trade Center Moscow

18. «AFI Mall» (Moscow)

19. “М5 MALL” (Ryazan)

20. “VEGAS” shopping mall

21. Lancy Shopping Mall (Geneve, Switzerland)

22. Villeneuve Outlet (Montreux, Switzerland)

23. “Ohotny Ryad” shopping mall, (Moscow)

24. Signy Centre (Nyon, Switzerland)

25. «Modny Boulvard» (Belgorod, Russia)

26. Gagarinskiy Mall (Moscow)

27. Chizhov Gallery (Voronezh, Russia)

28. Interactive outdoor kiosks for Bolshoi Theatre
28

29. Thank you!
 Questions
 Contact us:
Russia Switzerland USA
Initium ltd. Initium Holdings SA. KioskMax Inc.
+7 (499) 702-84-07 +41 79 639 49 16 + 1 (949) 625-1602
www.initium.ru www.initiumholdings.com www.kioskmax.com
info@initium.ru info@initiumholdings.com sales@kioskmax.com