Kellie Peterson

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Experienced B2B marketer focusing on business performance and revenue. Kellie Peterson leverages deep expertise in program design and execution to build repeatable, predictable and scalable revenue marketing practices. She is an expert in demand generation and content strategy. Focusing on market development and branding, Kellie increases customer base, loyalty and revenue. Kellie currently oversees marketing for Ziff Davis LLC. (j2 Global) Technology Research and World Class B2B Marketing services and Lead Generation. Kellie also serves as Marketing Principal for March Warden, where she handles marketing program design, strategy and management consulting for early stage or mid-mar...

marketing retail iinside merchandising location analytics location-based messaging conversion roi customer behavior opertations traffic location analtyics location measurement path-to-purchase data operations analytics merchandise customer experience smart store technology shopper insights retial advertising ibeacon beacon shopper behavior

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Kellie Peterson

Présentations

Beacons: When Do You Need Yours, and Oh, What are Beacons?

iInside retail brochure: Leading the market in indoor location technologies

Documents

Analytics Insights Deliver Competitive Differentiation - RIS

Know your Shoppers

Beyond traffic counting

2013 Tech Innovators - RIS

Customer Traffic Provides Keys to Conversion Analytics. @_iInside

RIS November tech solutions guide analytics

J’aime

Applied Analytics: Insights and Actions from 13 Google Analytics Reports

Google Analytics Fundamentals: Set Up and Basics for Measurement

The SaaS business model

US Grocery Retail Perspectives

Webinar - First Five Email Campaigns - 1 in series of 3 webinars