18. WHY do we make presentations? 16 How to develop and deliver presentation
19. ... to win 17 How to develop and deliver presentation
20. ... to sell 18 How to develop and deliver presentation
21. ... to be favoured 19 How to develop and deliver presentation
22. Our routine Breathing and living media Create presentations to communicate our ideas, strategies, results... 20 How to develop and deliver presentation
23. 21 How to develop and deliver presentation <15% of time for advertising <5% of time for media
24. Winning and preferred team is not only... ...cleverest ...best buying ...nicest 22 How to develop and deliver presentation
25. But the team that the client best understands 23 How to develop and deliver presentation
33. If you put your conclusions first, people are more likely to stay with you until the end 28 How to develop and deliver presentation
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36. Make each page worth looking at 31 How to develop and deliver presentation
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38. Make numbers meaningful How to develop and deliver presentation 33 12 GB of music in iPod enough to listen to your music if you travel to Moon and back
39. Keep it simple 34 How to develop and deliver presentation
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42. PowerPoint allows to annotate slides with notes 37 How to develop and deliver presentation
43. Slides are not cue cards 38 How to develop and deliver presentation
44. How to develop and deliver presentation 39 Keep it short
45. Keep it visible and impactful 40 How to develop and deliver presentation
46. How to develop and deliver presentation 41 Do not go into small fonts
47. Content must be readable to the person seated furthest from the screen 42 How to develop and deliver presentation
48. Useformattedtransitionswithcare How to develop and deliver presentation 43 Whizzing swirlings are great if done appropriately… …and really annoying if they are not
49. If you don’t want your audience to read your point ahead of a time… 44 How to develop and deliver presentation
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52. Rehearse, Rehearse, Rehearse… The previous Friday: first walk-through Monday morning: walk-through w. full scripts Tuesday afternoon: dress rehearsal Wednesday morning: final dress rehearsal How to develop and deliver presentation 47
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55. Ignite Your Enthusiasm 50 How to develop and deliver presentation Engage your listeners’ passion by tapping into your own
56. 51 How to develop and deliver presentation “We’re going to make history together today...” “Today we’re introducing revolutionary products...” “We are so excited about this. It’s incredible...” “We’ve got amazing stuff to show you this morning...”
83. Get off the internet How to develop and deliver presentation 74
84. DELIVERING Ignite enthusiasm Navigate the way Sell the benefit Know PowerPoint Be an actor Get off the internet 1 75 How to develop and deliver presentation 2 3 4 5 6
85. Turn off the projector when you are not using it 76 How to develop and deliver presentation
Each purpose requires its own formatAnd PowerPoint not always taps into each requirement
George: Something in the way she moves Reminds me of… 5 syllablesJohn: …of a cauliflowerGeorge: -> no other lower
Keep working on your idea until it is right
We want to walk people through the same steps we followed to arrive at an answerWe are proud of the thinking process we went throughWe think it brings credibility by explaining the details before coming to the conclusionBut if you wait until the end to present your conclusions, you make it much more difficult for your audience to stay with youWhen you flip the outline and present your conclusions first - your audience knows up-front where you're going, and can pay attention to the reasons why or how to do what you recommendYou still present the same information, but present your conclusions first and your reasoning second
Remember that PowerPoint allows you to annotate your slidesWhen printed, those notes appear bellow your slide on the printed pageWrite any topics that you want to cover or avoid on these notesYour notes are not a script: your audience will become detached if you stare at a paper the entire time
Remember that the audience should listen to you not read the screenIf you find yourself writing entire sentences as BULLET POINTS, stopResist the temptation to write excessively long pointsWrite just enough to remind yourself on what you should say
If the audience has never seen a PowerPoint presentation before they will ooh and aahIf the audience have seen one before, they will groan at your attempt to look cool
Use ‘Appear’ buttonThis allows each point to appear after a certain amount of time, or when you click the mouseThis is the only animation that should ever be used with text Be careful of using such animation too often, especially if you will not necessarily be standing by the computer the entire timeThe audience will grow tired of your constant clicking and you run the risk of talking ahead of your points
Rehearse your presentation at least twiceIf possible, rehearse on the same projector that you will use for the actual presentationIf text is too hard to read, tweak the fonts and color schemesPractice your timings: if you feel like you are spending too much time on a slide, consider breaking it up into different slides
If you honestly believe that something is “amazing,” go ahead and say it.As listeners, we are giving you permission to be excited and passionate and to have fun! After all, if you’re not passionate about the topic, how is your audience going to be?
To reinvent the phone. This mantra is simple, bold, and reflects a concise core purpose that is easy for listeners to remember and to rally around. Note that it is also under ten words.
Emphasize what you want them to remember
Once Jobs reveals his one-liner — his core vision — he immediately launches into a discussion of why the world needs a new phone. A solution is inspiring only when it cures a real-world pain. Jobs sells the benefit of the phone by first describing the current state of the industry. The problem, he says, “is [smartphones] are not that smart, and they are not that easy to use.We want to make a leapfrog product that is way smarter than any mobile device has ever been and super easy to use. That is what iPhone is.”Jobs continues to describe the problem on most smartphones: keyboards, which take up more than one-third of the phone whether the person is using them or not. The Apple solution is to create a “revolutionary interface” that will get rid of the buttons and create one giant screen. This brings up the problem — how do you get around the screen with no scroll wheel or stylus?Again, Jobs sets up a problem and offers a solution: “We’re going to use the best pointing device in the world,” he says. “A device we’re all born with. Our fingers.” Jobs then describes Apple’s new “multi-touch” technology that accurately responds to the touch of a finger to bring up applications on the phone.
It makes each person feel important and works wonderfully in keeping their attention
Don’t labour a point if you see they have already understood it
Do not shift feet, move about… in a distracting wayWhatever space you have use it to the maximumWalk through the roomDon’t sit downControl the space between you and the audience
PowerPoint provides a wide array of navigation shortcuts for use during presentationsTo see them, right-click in Slide Show view and click "Help“Memorize the most useful ones, or write them down on an index card for quick reference.
Test any video, etc. prior to presentation to make sure everything will run smoothly:Do not include external mediaEven if you're making the presentation from your own laptop, expect something to go wrongFirst of all, PowerPoint displays a warning message when it is about to launch an external application (this is to prevent presentations from launching trojan horses)Once you click OK to approve the application being launched, there will be a five to ten second delayIf you can talk through this, fine. Extra dialogs will often launchWinamp will remind you to download the latest version unless explicitly told not toQuickTime Player ever since version 4 displays a registration nag screen most of the time