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Anton Kopytov, Partner Invention at Mindshare Russia Effective PowerPoint presentation 1 How to develop and deliver presentation
Eventually it happens to everyone Planning Developing Delivering 1 2 3 2 How to develop and deliver presentation
Although PPT is de facto standard it is not always necessary 3 How to develop and deliver presentation
Define objective of presentation... …lecture? …discussion? …10 min report? 4 How to develop and deliver presentation
PLANNING 1 5 How to develop and deliver presentation
STEP 1:Grazing ,[object Object],6 How to develop and deliver presentation
Step 1 The method The outcome 7 How to develop and deliver presentation
STEP 2: Looking for Meaning 8 How to develop and deliver presentation
Create Links and Connections 9 How to develop and deliver presentation
Thelinksarenotalways soobvious 10 How to develop and deliver presentation
STEP 3:Drop it ,[object Object]
Take a break
Get away from it11 How to develop and deliver presentation
STEP 4: Distil and Adopt How to develop and deliver presentation 12
STEP 5: Writing the Presentation 13 How to develop and deliver presentation
PLANNING Graze Look for Meaning Drop It Distil and Adopt Write 1 2 3 4 5 14 How to develop and deliver presentation
DEVELOPING 2 15 How to develop and deliver presentation
WHY do we make presentations? 16 How to develop and deliver presentation
... to win 17 How to develop and deliver presentation
... to sell 18 How to develop and deliver presentation
... to be favoured 19 How to develop and deliver presentation
Our routine Breathing and living media Create presentations to communicate our ideas, strategies, results... 20 How to develop and deliver presentation
21 How to develop and deliver presentation <15%  of time for advertising <5% of time for media
Winning and preferred team is not only... ...cleverest ...best buying ...nicest  22 How to develop and deliver presentation
But the team that the client best understands 23 How to develop and deliver presentation
Tips for effective PowerPoint 24 How to develop and deliver presentation ,[object Object]
Simple and short
A visual medium
Keep it visible
Make it impactful,[object Object]
Break your story into sections 26 How to develop and deliver presentation ,[object Object]
It allows the audience to follow you much better,[object Object]
If you put your conclusions first, people are more likely to stay with you until the end 28 How to develop and deliver presentation
“So what?” 29 How to develop and deliver presentation ,[object Object]
Why am I writing this?,[object Object]
Make each page worth looking at 31 How to develop and deliver presentation
Stick to the rule of THREE Catchy title for a slide with one idea Top 3 things to explain the details ,[object Object],How to develop and deliver presentation 32
Make numbers meaningful How to develop and deliver presentation 33 12 GB of music in iPod enough to listen to your music if you travel to Moon and back
Keep it simple 34 How to develop and deliver presentation
Limit the amount of information on each slide 35 How to develop and deliver presentation ,[object Object]
...not a detailed account of all information,[object Object]
PowerPoint allows to annotate slides with notes 37 How to develop and deliver presentation
Slides are not cue cards 38 How to develop and deliver presentation
How to develop and deliver presentation 39 Keep it short
Keep it visible and impactful 40 How to develop and deliver presentation
How to develop and deliver presentation 41 Do not go into small fonts
Content must be readable to the person seated furthest from the screen 42 How to develop and deliver presentation
Useformattedtransitionswithcare How to develop and deliver presentation 43 Whizzing swirlings are great if done appropriately… …and really annoying if they are not
If you don’t want your audience to read your point ahead of a time… 44 How to develop and deliver presentation
Avoid using images supplied with PowerPoint How to develop and deliver presentation 45  ,[object Object]
Use http://www.corbis.com, http://flickr.com, …,[object Object]
Rehearse, Rehearse, Rehearse… The previous Friday: first walk-through Monday morning: walk-through w. full scripts Tuesday afternoon: dress rehearsal Wednesday morning: final dress rehearsal How to develop and deliver presentation 47
Remember of time limit 48 How to develop and deliver presentation ,[object Object]
Your audience should be allowed to ask questions without fear of being cut off ,[object Object]
Ignite Your Enthusiasm 50 How to develop and deliver presentation Engage your listeners’ passion by tapping  into your own
51 How to develop and deliver presentation “We’re going to make history together today...” “Today we’re introducing revolutionary products...” “We are so excited about this. It’s incredible...” “We’ve got amazing stuff to show you this morning...”
Strike these from your speech 52 How to develop and deliver presentation ,[object Object]
I think
Well you know
Uh, um, ah…
Optimized, synergy…,[object Object]
54 How to develop and deliver presentation “Today Apple is going to reinvent the phone”
Outline your Presentation 55 How to develop and deliver presentation ,[object Object]
Describe the structure
Open and close each section with clear transitions,[object Object]
Sell the Benefit 57 How to develop and deliver presentation Explain the real-world problem, then offer your solution
How to develop and deliver presentation 58
Engage and speak to your AUDIENCE 59 How to develop and deliver presentation
Make and hold eye contact with everyone individually 60 How to develop and deliver presentation
Speak loudly 61 How to develop and deliver presentation
Read the audience,keep a good pace 62 How to develop and deliver presentation
The next slide if you feel restlessness 63 How to develop and deliver presentation
Be an actor - learn how to excite 64 How to develop and deliver presentation
Use body language to dramatize points 65 How to develop and deliver presentation
Use two levels of communication How to develop and deliver presentation 66 Content Way of delivery
Make sure the message coheres with the non-verbal communication  How to develop and deliver presentation 67 Credibility Trust
Be quick fingered 68 How to develop and deliver presentation

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How To Develop And Give Presentation

  • 1. Anton Kopytov, Partner Invention at Mindshare Russia Effective PowerPoint presentation 1 How to develop and deliver presentation
  • 2. Eventually it happens to everyone Planning Developing Delivering 1 2 3 2 How to develop and deliver presentation
  • 3. Although PPT is de facto standard it is not always necessary 3 How to develop and deliver presentation
  • 4. Define objective of presentation... …lecture? …discussion? …10 min report? 4 How to develop and deliver presentation
  • 5. PLANNING 1 5 How to develop and deliver presentation
  • 6.
  • 7. Step 1 The method The outcome 7 How to develop and deliver presentation
  • 8. STEP 2: Looking for Meaning 8 How to develop and deliver presentation
  • 9. Create Links and Connections 9 How to develop and deliver presentation
  • 10. Thelinksarenotalways soobvious 10 How to develop and deliver presentation
  • 11.
  • 13. Get away from it11 How to develop and deliver presentation
  • 14. STEP 4: Distil and Adopt How to develop and deliver presentation 12
  • 15. STEP 5: Writing the Presentation 13 How to develop and deliver presentation
  • 16. PLANNING Graze Look for Meaning Drop It Distil and Adopt Write 1 2 3 4 5 14 How to develop and deliver presentation
  • 17. DEVELOPING 2 15 How to develop and deliver presentation
  • 18. WHY do we make presentations? 16 How to develop and deliver presentation
  • 19. ... to win 17 How to develop and deliver presentation
  • 20. ... to sell 18 How to develop and deliver presentation
  • 21. ... to be favoured 19 How to develop and deliver presentation
  • 22. Our routine Breathing and living media Create presentations to communicate our ideas, strategies, results... 20 How to develop and deliver presentation
  • 23. 21 How to develop and deliver presentation <15% of time for advertising <5% of time for media
  • 24. Winning and preferred team is not only... ...cleverest ...best buying ...nicest 22 How to develop and deliver presentation
  • 25. But the team that the client best understands 23 How to develop and deliver presentation
  • 26.
  • 30.
  • 31.
  • 32.
  • 33. If you put your conclusions first, people are more likely to stay with you until the end 28 How to develop and deliver presentation
  • 34.
  • 35.
  • 36. Make each page worth looking at 31 How to develop and deliver presentation
  • 37.
  • 38. Make numbers meaningful How to develop and deliver presentation 33 12 GB of music in iPod enough to listen to your music if you travel to Moon and back
  • 39. Keep it simple 34 How to develop and deliver presentation
  • 40.
  • 41.
  • 42. PowerPoint allows to annotate slides with notes 37 How to develop and deliver presentation
  • 43. Slides are not cue cards 38 How to develop and deliver presentation
  • 44. How to develop and deliver presentation 39 Keep it short
  • 45. Keep it visible and impactful 40 How to develop and deliver presentation
  • 46. How to develop and deliver presentation 41 Do not go into small fonts
  • 47. Content must be readable to the person seated furthest from the screen 42 How to develop and deliver presentation
  • 48. Useformattedtransitionswithcare How to develop and deliver presentation 43 Whizzing swirlings are great if done appropriately… …and really annoying if they are not
  • 49. If you don’t want your audience to read your point ahead of a time… 44 How to develop and deliver presentation
  • 50.
  • 51.
  • 52. Rehearse, Rehearse, Rehearse… The previous Friday: first walk-through Monday morning: walk-through w. full scripts Tuesday afternoon: dress rehearsal Wednesday morning: final dress rehearsal How to develop and deliver presentation 47
  • 53.
  • 54.
  • 55. Ignite Your Enthusiasm 50 How to develop and deliver presentation Engage your listeners’ passion by tapping into your own
  • 56. 51 How to develop and deliver presentation “We’re going to make history together today...” “Today we’re introducing revolutionary products...” “We are so excited about this. It’s incredible...” “We’ve got amazing stuff to show you this morning...”
  • 57.
  • 61.
  • 62. 54 How to develop and deliver presentation “Today Apple is going to reinvent the phone”
  • 63.
  • 65.
  • 66. Sell the Benefit 57 How to develop and deliver presentation Explain the real-world problem, then offer your solution
  • 67. How to develop and deliver presentation 58
  • 68. Engage and speak to your AUDIENCE 59 How to develop and deliver presentation
  • 69. Make and hold eye contact with everyone individually 60 How to develop and deliver presentation
  • 70. Speak loudly 61 How to develop and deliver presentation
  • 71. Read the audience,keep a good pace 62 How to develop and deliver presentation
  • 72. The next slide if you feel restlessness 63 How to develop and deliver presentation
  • 73. Be an actor - learn how to excite 64 How to develop and deliver presentation
  • 74. Use body language to dramatize points 65 How to develop and deliver presentation
  • 75. Use two levels of communication How to develop and deliver presentation 66 Content Way of delivery
  • 76. Make sure the message coheres with the non-verbal communication How to develop and deliver presentation 67 Credibility Trust
  • 77. Be quick fingered 68 How to develop and deliver presentation
  • 78.
  • 79. What is your laptop crashes?
  • 80.
  • 81.
  • 82. Technical difficulties during presentation are disastrous How to develop and deliver presentation 73
  • 83. Get off the internet How to develop and deliver presentation 74
  • 84. DELIVERING Ignite enthusiasm Navigate the way Sell the benefit Know PowerPoint Be an actor Get off the internet 1 75 How to develop and deliver presentation 2 3 4 5 6
  • 85. Turn off the projector when you are not using it 76 How to develop and deliver presentation

Notes de l'éditeur

  1. Each purpose requires its own formatAnd PowerPoint not always taps into each requirement
  2. George: Something in the way she moves Reminds me of… 5 syllablesJohn: …of a cauliflowerGeorge: -&gt; no other lower
  3. Keep working on your idea until it is right
  4. We want to walk people through the same steps we followed to arrive at an answerWe are proud of the thinking process we went throughWe think it brings credibility by explaining the details before coming to the conclusionBut if you wait until the end to present your conclusions, you make it much more difficult for your audience to stay with youWhen you flip the outline and present your conclusions first - your audience knows up-front where you&apos;re going, and can pay attention to the reasons why or how to do what you recommendYou still present the same information, but present your conclusions first and your reasoning second
  5. Remember that PowerPoint allows you to annotate your slidesWhen printed, those notes appear bellow your slide on the printed pageWrite any topics that you want to cover or avoid on these notesYour notes are not a script: your audience will become detached if you stare at a paper the entire time
  6. Remember that the audience should listen to you not read the screenIf you find yourself writing entire sentences as BULLET POINTS, stopResist the temptation to write excessively long pointsWrite just enough to remind yourself on what you should say
  7. If the audience has never seen a PowerPoint presentation before they will ooh and aahIf the audience have seen one before, they will groan at your attempt to look cool
  8. Use ‘Appear’ buttonThis allows each point to appear after a certain amount of time, or when you click the mouseThis is the only animation that should ever be used with text Be careful of using such animation too often, especially if you will not necessarily be standing by the computer the entire timeThe audience will grow tired of your constant clicking and you run the risk of talking ahead of your points
  9. Rehearse your presentation at least twiceIf possible, rehearse on the same projector that you will use for the actual presentationIf text is too hard to read, tweak the fonts and color schemesPractice your timings: if you feel like you are spending too much time on a slide, consider breaking it up into different slides
  10. If you honestly believe that something is “amazing,” go ahead and say it.As listeners, we are giving you permission to be excited and passionate and to have fun! After all, if you’re not passionate about the topic, how is your audience going to be?
  11. To reinvent the phone. This mantra is simple, bold, and reflects a concise core purpose that is easy for listeners to remember and to rally around. Note that it is also under ten words.
  12. Emphasize what you want them to remember
  13. Once Jobs reveals his one-liner — his core vision — he immediately launches into a discussion of why the world needs a new phone. A solution is inspiring only when it cures a real-world pain. Jobs sells the benefit of the phone by first describing the current state of the industry. The problem, he says, “is [smartphones] are not that smart, and they are not that easy to use.We want to make a leapfrog product that is way smarter than any mobile device has ever been and super easy to use. That is what iPhone is.”Jobs continues to describe the problem on most smartphones: keyboards, which take up more than one-third of the phone whether the person is using them or not. The Apple solution is to create a “revolutionary interface” that will get rid of the buttons and create one giant screen. This brings up the problem — how do you get around the screen with no scroll wheel or stylus?Again, Jobs sets up a problem and offers a solution: “We’re going to use the best pointing device in the world,” he says. “A device we’re all born with. Our fingers.” Jobs then describes Apple’s new “multi-touch” technology that accurately responds to the touch of a finger to bring up applications on the phone.
  14. It makes each person feel important and works wonderfully in keeping their attention
  15. Don’t labour a point if you see they have already understood it
  16. Do not shift feet, move about… in a distracting wayWhatever space you have use it to the maximumWalk through the roomDon’t sit downControl the space between you and the audience
  17. PowerPoint provides a wide array of navigation shortcuts for use during presentationsTo see them, right-click in Slide Show view and click &quot;Help“Memorize the most useful ones, or write them down on an index card for quick reference.
  18. Test any video, etc. prior to presentation to make sure everything will run smoothly:Do not include external mediaEven if you&apos;re making the presentation from your own laptop, expect something to go wrongFirst of all, PowerPoint displays a warning message when it is about to launch an external application (this is to prevent presentations from launching trojan horses)Once you click OK to approve the application being launched, there will be a five to ten second delayIf you can talk through this, fine. Extra dialogs will often launchWinamp will remind you to download the latest version unless explicitly told not toQuickTime Player ever since version 4 displays a registration nag screen most of the time