The game would focus on the story of Cinderella's friend, the mouse Jaq. Players control Jaq as he helps Cinderella prepare for the ball while avoiding the cat Lucifer. Levels take place in different areas of Cinderella's house and barn. Players must solve puzzles and mini games testing their speed and problem-solving skills. The goal of the game is to help Cinderella make it to the ball on time so she can meet the prince. If successful, players unlock new levels and costumes for Jaq. The game capitalizes on the action and adventure

1. The Transmedia Journey
CREATING CHARACTERS THAT CAN
EXPLORE AND EXPAND THEIR WORLD

2. What Do We Mean by Transmedia?
Exploring various aspects of your world
through multiple incarnations
on more than one platform
It is NOT
retelling the same story or re-airing the same content
on different platforms

3. Thinking Transmedia for your Project is Critical
MOVING ON…

4. Online
Television Video
& Film Games

5. The Lines Were Always Blurry
There is overlap
between the
capabilities, But each has its
audience and
content .
Online unique strengths.
Television Video
& Film Games

6. At the Nexus of Them All
— Entertainment
— Characters Online
— Worlds
Television Video
& Film Games

7. The way your CHARACTERS
explore their WORLD
creates ENTERTAINMENT.

8. But That’s Only Part of the Picture…
Online
Television Video
& Film Games

9. But That’s Only Part of the Picture…
Google Goggles Twitter
On Plane
Books Mobile
Content
Social Media Comics
Online Interactive TV
YouTube Graphic Toys
Novels
In Car Facebook
???????
iTunes
Apps
Television Video Tablets
Tumblr & Film Games
Web comics
On Podcasts Kinect In Grocery
Clothing
Stores

10. But That’s Only Part of the Picture…
Google Goggles Twitter
On Plane
Books Mobile
Content
Social Media Comics
YouTube
Entertainment
Online Interactive TV
Graphic Toys
Novels
Facebook
In Car
Characters
???????
iTunes
Apps
Television Video
On
Tumblr & Film
Worlds Games
Web comics
Podcasts Kinect In Grocery
Clothing
Stores

11. Let’s Break it Down
— Know your characters
— Consider your target audience
— Work with the strengths of each platform

12. Let’s Break it Down
— Know your characters
— Consider your target audience
— Work with the strengths of each platform

13. Develop Your Characters
— Most content producers need to spend more time on
the character development phase
¡ Helps ensure that the time, energy and money spent on
production will be well worth it
¡ Allows you and your work to stand out from all of the
underdeveloped, unmotivated material out there
¡ Makes transmedia success much more likely

14. Workshop Round 1
The Deep Dive
Into Your Characters

15. Elements of character
— Surface level
(things a stranger would know)
¡ Age
¡ Gender
¡ Species
¡ Physical traits & abilities
— SpongeBob Squarepants is:
¡ A male sponge
¡ Old enough to live on his own
¡ Yellow and shaped like a kitchen
sponge in dorky clothes

16. Elements of character
— Attitude level
(things a casual acquaintance would know)
¡ Personality traits
¡ Intelligence level
¡ Key relationships
¡ Interests
— SpongeBob Squarepants is:
¡ Extremely enthusiastic & friendly
¡ As mature as a five year old, & not as smart
¡ Friends with Patrick, Owner of Gary
¡ Bent on being a great short order
cook at the Krusty Krab

17. Elements of character
— Motivation level
(things a good friend or mother would know)
¡ Strengths AND Weaknesses
¡ Sensitivities
¡ Desires, Hopes and Fears
¡ Issues
— SpongeBob Squarepants is:
¡ Blissfully unaware of his stupidity
¡ Has little ability to read emotions of others
¡ Can be hurt by friends who may seem
disloyal or don’t share his enthusiasm

18. Elements of character
— Deep level
(things their psychiatrist might not even know)
¡ How their strengths overcome their weaknesses…or don’t
¡ Why they have the sensitivities and issues they do
¡ How they change when they are really tested
— SpongeBob Squarepants is:
A character whose unmatched
optimism and good nature will
always help him overcome the
challenges that the world and his
own shortcomings present.

19. The goal is always to move your characters
From THIS
To THIS

20. Let’s Examine…
Cinderella vs. Lilo

21. Let’s Examine…
Cinderella
isn’t doing
this!

22. Let’s Examine…
Cinderella Is She a Stranger, Acquaintance,
Best Friend or Your Psychiatry
Patient?
• Surface Level: Age, Gender, Species,
Physical traits
• Attitude Level: Personality,
Intelligence, Relationships, Interests
• Motivation Level: Hopes, Fears,
Strengths, Weaknesses, Sensitivities,
Issues
• Deep Level: Why she has her outlook
and traits, How she changes in times of
conflict

23. Let’s Examine…
Lilo Is She a Stranger, Acquaintance,
Best Friend or Your Psychiatry
Patient?
• Surface Level: Age, Gender, Species,
Physical traits
• Attitude Level: Personality,
Intelligence, Relationships, Interests
• Motivation Level: Hopes, Fears,
Strengths, Weaknesses, Sensitivities,
Issues
• Deep Level: Why she has her outlook
and traits, How she changes in times of
conflict

24. Character development
— When your characters reach a rich level of
development, they:
¡ Talk for themselves
¡ Are easier and more fun to work with
¡ Become more real
— Good characters will dictate where your story needs
to go and how it will get there

25. Character development
— In transmedia, not only do your core characters need
to go deep, but the character world needs to be broad
¡ The main characters in the core property will interact with
different characters in their story
¡ Those characters have their own story to tell
¡ When we tell their stories, perhaps on a different platform, we
have to dive deep into them as well

26. Let’s Ponder… IN ACTION
Who are the other characters
in Cinderella’s world?

27. Let’s Break it Down
— Know your characters
— Consider your target audience
— Work with the strengths of each platform

28. Let’s Break it Down
— Know your characters
— Consider your target audience
— Work with the strengths of each platform

29. Who is Your Target Audience
Correctly identifying the target audience is essential
when formulating your strategy for each platform.
Properties should never be described as “for
everybody” or “for all kids.”

30. Who is Your Target Audience
You need to answer the following questions:
— Which gender is the movie primarily for?
— What age range does it target?
— What genre is the project?
— Are there global hits that connect with the same
audience?

31. The Target Audience…IN ACTION
For the movie Cinderella, answer the
following questions:
— Which gender is the movie primarily for?
— What age range does it target?
— What genre is the project?
— Are there global hits that connect with
the same audience?

32. Let’s Break it Down
— Know your characters
— Consider your target audience
— Work with the strengths of each platform

33. Let’s Break it Down
— Know your characters
— Consider your target audience
— Work with the strengths of each platform

34. Key Aspects of Three Platforms
What are the
strengths and How do
weaknesses of Online people use
each? them?
Television Video
& Film Games

35. — Key Appeal: Voyeuristic Entertainment
Television — Other strengths:
& Film ¡ Stories, Familiarity, In-depth perspective
¡ ___________
¡ ___________
— Challenges:
¡ Structured, Filtered
¡ ___________
¡ ___________

36. — Key Appeal: Fantastic Experience
Video — Other strengths:
Games ¡ Interactivity, Challenge, Skill Building
¡ ___________
¡ ___________
— Challenges:
¡ Equipment needs, Technical barriers
¡ ___________
¡ ___________

37. Key Aspects of Each Platform
— Key Appeal: Fast Information
Online — Other strengths:
¡ Flexibility, Variety, Interactivity, Ease
¡ ___________
¡ ___________
— Challenges:
¡ Content saturation, File-size issues
¡ ___________
¡ ___________

38. — Start thinking:
Parallel content.
Unique experience.

39. Some Not So Swell Examples

40. Interesting Middle Ground

41. A Strong Example

42. Another Strong Example

43. Putting it Together – IN ACTION
Your Assignment:
Translate the Cinderella property
into a Tablet Game for Boys 8-11

44. Strengths of the Platform
— Key Appeal: Portable, Accessible Gaming
Tablet — Other strengths:
Games ¡ Interactivity, Challenge, Skill Building
¡ ___________
¡ ___________
— Challenges:
¡ Equipment needs, Technical barriers
¡ ___________
¡ ___________

45. Putting it Together – IN ACTION
Whose story is best to explore for this target
audience and platform?

46. Putting it Together – IN ACTION
Your Character(s) Stranger, Acquaintance, Best
Friend or Your Psychiatry
Patient?
• Surface Level: Age, Gender, Species,
Physical traits
• Attitude Level: Personality,
Intelligence, Relationships, Interests
• Motivation Level: Hopes, Fears,
Strengths, Weaknesses, Sensitivities,
Issues
• Deep Level: Why possess this outlook
and traits, How change in times of
conflict

47. Putting it Together – IN ACTION
Your Assignment:
Translate the Cinderella property
into a Tablet Game for Boys 8-11