Katie Fitzgerald

21 Abonné

Award-winning thinker and maker across the advertising and product design fields. Skilled in brand strategy, creative strategy, product strategy, design research and user experience design. With my hybrid skill set I am able to build products that solve user problems and craft brands that have meaning in their lives. Services: + User experience design & research + Brand & creative strategy + Communications planning + Experience mapping + Persona development + Low & high fidelity prototyping + Workshop facilitation A wide range of qual & quant research methodologies: + User research + Usability testing + Competitive research + Brand touch-point audits + Cultural research & trendspottin...

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Katie Fitzgerald

Présentations

X Games Strike

Fashion Presentation

Bsc reform update 8.5.10

J’aime

Strategic Planning In Advertising

Brand Planning for Clients

Creative Planning @ Miami Ad School

Barbarian Group's First-Timer SXSWi guide

10 Ways to be a Marketing Genius Like Lady Gaga

Agency Lunches are going to cost more.

why digital isn't about digital

KickApps SF Summit - "Your brand is not my friend" by Alan Wolk

The Future Of Communication, Marketing, Media and Everything

Social Media 09 - Demystifying Social Media

Just Effin' Do It

What the F**K is Social Media: One Year Later

Vcufeb09

The brief in the post digital age

Social Media: It's Not What You Say That Matters