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The Millennials:
Tap into the unsuspected potential of the
younger generation.
Kris TROUKENS, PMP
Region Mentor , Europe South
23 OCT 2014
Presentation Title
Agenda
Introductions
Definitions
The Millennial, employee
The Millennial, consumer
How to “Monetize” the Millennial
Workshop / 3 Q
Feedback
Presentation Title
20 ‘
20 ‘
20 ‘
What is a Millenial?
between 14 and 34
Who are the Millennials ?I
Social
Visual
• Status report form Turkey:
• Istanbul office may be an option,
to be seen with lawyers.
• Heavy negotiatons, Turkish team
reluctant on timetable, but at the
end agreed.
PROGRESS …
Soft Characterics3
Soft Characterics3
IMPACT on your Project ?
1. Tech-Savvy
2. Goal Oriented
3. Self-Confident
4. Success Driven
Education4
Education4
Want THEM on your project ?
– OVER Educated
– UNDER Employed
Employees5
Global Workforce
75%
By 2025
Employees5
15 %are already managers today
Strong sense of entitlement
Expectations include :5
High Flexible Promotion more vacation
Pay Work within or Personal
a Year time
Consumers
58 %love shopping
mostly on-line
65% more likely to eat out then non
M
spend 8 %more on clothing
then
non M
Fastest
growing
age segment for travel
The Social Generation
What do
Millennials want ?
WORKSHOP
1. Do you have a Millennial PM in your
team, and if so what is the impact
(+/-) on the project
2. Could we “exploit” the Millennial’s
capacities to speed up project
delivery

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Millennial presentation1 kris-troukens_pmi_namur

Notes de l'éditeur

  1. How you can capture the generation that will soon have the highest purchasing power in history — the millennial audience? infographic that reveals the science behind reaching and engaging millennials. Here are some key stats from the research: 9 in 10 millennials (19 - 36 years old) use social media sites. 8 in 10 post their photos on the Internet. Facebook and Instagram are the most popular apps for this generation. 1 in 3 Pinterest users is a female Millennial.
  2. How can a project BENEFIT from this ? Posting progress on a prototype ? Key (social) moments with the team – milestones POST THEIR PHOTOS on Internet / Could also be for colleagues ? Team ? As a PM make sure they have something to post/picture about ? Their achievements.
  3. Can a selfie contribute to your project
  4. Ask the audience : for each characteristic, what would be the impact, spend a few minutes on this.
  5. They will account for 75% of the global workforce by 2025 !
  6. More than 85%of hiring managers and HR professionals believe this group has a stronger sense of entitlement than older workers
  7. More than 85%of hiring managers and HR professionals believe this group has a stronger sense of entitlement than older workers.
  8. spend 8 % more on clothing then those aged 35-44 even though they earn 22% less 65% more likely to eat out with friends and coworkers then non millennials