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senior financial executives accounting hot topics pwc global ceo survey davos wef16 comment letter trends entertainment & media megadeal activity housing sustainability asian pacific eonomy primary care models consumer physician new entrants quality value primary care it security cloud transform human capital oracle human resources management hr transfer pricing requirements around the world international tax global tax transfer pricing international transfer pricing policies world tax auto acquisition ​ automotive outlook to 2025 oxford economics transport complexity volume data-driven companies digitization data sources mexico indonesia malaysia china vietnam environmental risk corruption supply chain risk value chain transformation philippines effective operating models brazil russia india global operating flexible operating model cios vie finance directors business unit finance and tax leadership consolidation primary beneficiary other financial reporting functions controllers 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