Personalised Audiences, Immersive Services - Gary Hayes

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Gary looks at how the media landscape is changing and new audience expectations. He explores the Cross-media paradigm shift and the new social / collaborative content as a result of this. Also covered are: the rise of MMORPGs, fragmenting audiences and creating services most appropriate for the smaller segments, ways to reach the mass niche and taking users on personalized journeys

Formation Business Voyages

Personalised Audiences, Immersive Services

Personalised Audiences
Immersive Services
Gary Hayes
Freycinet, Tasmania
29 October - 4 November 2006

Gary Hayes, Director AFTRS LAMP
LAMP V, Sunday 29 Oct 2006, Freycinet, Tasmania

Personalised Audiences, Immersive Services - Gary Hayes

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Personalised Audiences, Immersive Services - Gary Hayes

1. Personalised Audiences, Immersive Services Personalised Audiences Immersive Services Gary Hayes Freycinet, Tasmania 29 October - 4 November 2006 Gary Hayes, Director AFTRS LAMP LAMP V, Sunday 29 Oct 2006, Freycinet, Tasmania