This presentation looks at the evolution of the social finance space, the different incentive structures, identity structures, structured vs. unstructured data, and closed vs. open systems utilized on different platforms. As we continue to develop the Estimize platform, we've gain a great understanding for some of the important questions around these structures and how to best leverage them in providing valuable data to the market as well as value to our contributors. The companies discussed in this presentation are not necessarily an exhaustive list of social finance platforms, they are meant to denote certain evolutions or important steps along the development process of the ecosystem as well as for the purpose of being juxtapose to display different structures. This slide deck was used as part of a presentation on March 14th, 2013.

1. The Evolution of Social Finance
Incentives, identity, open vs. closed systems, structured and unstructured data

2. In the old days, information would flow through the pit
In the old days information would flow through the pit

3. Then everyone went upstairs....
Then everyone went upstairs....

4. ....to sit behind their computers
...to sit behind their computers

5. TheStreet.com
Bloomberg

6. TheStreet.com
TheStreet.com

7. Yahoo Finance Message Boards

8. Blogs
Blogs

9. Motley Fool Caps
Motley Fool Caps

10. Seeking Alpha
SeekingAlpha

11. SumZero
SumZero

12. Twitter
Twitter

13. StockTwits
StockTwits

14. Estimize
Estimize

15. 2,400+ buy side and independent analysts
2,400 buy side and independent analysts

16. Estimize data used for front end analytics and front end analytics
Black box trading and algorithmic trading

17. Marbles in a jar and needles in the haystack
Marbles in a jar / Needles in the haystack

18. Agnostic towards identities
Agnostic towards identities

19. Slicing and dicing based on corpus
Slicing and dicing based on corpus

20. Layers of data
Layers of data

21. Sort and Filter
Sort and filter

22. Save filters, get alerted
Save filters, get alerted

23. Select Consensus (weighted average)
Select consensus (weighted average)

28. Q1 2013 stats

29. Incentives
Why do we share and what are the incentive structures that drive social finance?

30. Ego

31. Feedback

32. The system

33. Build reputation and career

34. Measure up

35. Talk your book

36. Gain access

38. Identity
From complete anonymity to full transparency, how and when does identity matter?

39. Fully Real name, structured bio
Transparent
Real name
Real name
Username, structured bio
Username, structured bio
Username
Username
Username
Completely
Username
Anonymous

40. Open vs. closed systems
Structuring access to read and publish, curation, and exclusivity.

41. Closed Invite only to contribute
Give to get, buy side only to
contribute and read
Invite only to contribute, anyone
comments, little curation
Reliability algo, manual
curation
Algo and manual filtering
Costs $2,200/month
Free-for-all
Free-for-all
Open
Free-for-all

42. Structured and unstructured data
Inputs, outputs, and uses of content and data.

43. Unstructured Text
140 characters
Text, post tagged with tickers
Text, post tagged with tickers
Text, posted on ticker board
140 characters, tickers,
bullish/bearish, chart, video
Text, price target, expected return,
writeup quality, tickers
Outperform/underperform, time
frame, ticker, limits, text
EPS estimate, revenue estimate,
Structured quarter, ticker, text

44. The social finance gravity well

45. Leigh Drogen
Founder and CEO
Leigh@estimize.com
(914) - 582 - 1295
WeWork Labs, 175 Varick Street 4th Floor
New York, NY 10014