It's All About the Share by Eileen Loustau

•Télécharger en tant que PPTX, PDF•

2 j'aime•1,228 vues

Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Eileen Loustau, Global Head of Social Media Marketing at BlackRock/iShares, explores the role that social plays in the investor's digital journey, and creating relevance via a content strategy with a sustainable narrative.

Business Technologie

It’s All About the Share!
Eileen Loustau
Global Head of Social Media Marketing
Blackrock/iShares

Once upon a time we thought we might start social…
2
PROMISES
ADVICE DATA
OFFER

…what do our customers want to hear?
3
Market Commentary
POV DATA
Cool Stuff

4
iShares Social Engages Sophisticated Investors

6
Lesson #3 Try to be a person, not a company…

7
2012 iShares social media program ranked #1 by kasina
Blog Facebook Twitter
YouTube LinkedIn

2012 BlackRock Social Highlights
8
Twitter Facebook

Moral of the story…success keeps changing and that is okay.
11
7
12
17
1
3 6

It's All About the Share by Eileen Loustau

Recommandé

BCR Case Social Commerce Camp DcBrowncoat Big Damn Fan Film

Welcome to Social Media Session 2newstips

Staying Private in an Increasingly Public WorldSalesforce Marketing Cloud

Top 5 Tips for Mindfulness in the WorkplaceMichelle Terkelsen

Social Media Influence 2010: David ChristopherSustainly

LinkedIn Content Ecosystem by David HahnLinkedIn

Why use linkedinSuccessful Exhibitions

LinkedIn Elevatetonygates44

Recommandé

BCR Case Social Commerce Camp DcBrowncoat Big Damn Fan Film

Welcome to Social Media Session 2newstips

Staying Private in an Increasingly Public WorldSalesforce Marketing Cloud

Top 5 Tips for Mindfulness in the WorkplaceMichelle Terkelsen

Social Media Influence 2010: David ChristopherSustainly

LinkedIn Content Ecosystem by David HahnLinkedIn

Why use linkedinSuccessful Exhibitions

LinkedIn Elevatetonygates44

LinkedIn Elevate: The Power of Employee ActivationLinkedIn

Elevate one pagerJared Walden

How to Use LinkedIn for Social SellingInsideView

Growth Hacking RoadmapMark Andersen

How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn

Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn

The 7 Biggest Trends in SEO: 2016Rand Fishkin

Understanding the Metrics that Drive Real Business ImpactLinkedIn

Study: The Future of VR, AR and Self-Driving CarsLinkedIn

Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn

5 New Customer Engagement Strategies to Activate on LinkedInLinkedIn

Get Started With Audiences on LinkedInLinkedIn

COVID Marketing Impact & How Marketers Are RespondingLinkedIn

Sample These LinkedIn Content Marketing StatsLinkedIn

How to Achieve Maximum Sales Efficiency (Infographic)LinkedIn

Get Closer to the Buying CommitteeLinkedIn

A Brief History of LinkedIn Sales NavigatorLinkedIn

A Brief History of LinkedIn Sales Navigator LinkedIn

A Brief History of Advertising on LinkedInLinkedIn

LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn

How to Spark Meaningful Conversations and Measure SuccessLinkedIn

Mastering LinkedIn’s Targeting CapabilitiesLinkedIn

Contenu connexe

En vedette

LinkedIn Elevate: The Power of Employee ActivationLinkedIn

Elevate one pagerJared Walden

How to Use LinkedIn for Social SellingInsideView

Growth Hacking RoadmapMark Andersen

How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn

Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn

The 7 Biggest Trends in SEO: 2016Rand Fishkin

Understanding the Metrics that Drive Real Business ImpactLinkedIn

Study: The Future of VR, AR and Self-Driving CarsLinkedIn

En vedette (9)

LinkedIn Elevate: The Power of Employee Activation

Elevate one pager

How to Use LinkedIn for Social Selling

Growth Hacking Roadmap

How to Increase Your Content Reach and Engagement Through Employee Advocacy

Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...

The 7 Biggest Trends in SEO: 2016

Understanding the Metrics that Drive Real Business Impact

Study: The Future of VR, AR and Self-Driving Cars

Plus de LinkedIn

Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn

5 New Customer Engagement Strategies to Activate on LinkedInLinkedIn

Get Started With Audiences on LinkedInLinkedIn

COVID Marketing Impact & How Marketers Are RespondingLinkedIn

Sample These LinkedIn Content Marketing StatsLinkedIn

How to Achieve Maximum Sales Efficiency (Infographic)LinkedIn

Get Closer to the Buying CommitteeLinkedIn

A Brief History of LinkedIn Sales NavigatorLinkedIn

A Brief History of LinkedIn Sales Navigator LinkedIn

A Brief History of Advertising on LinkedInLinkedIn

LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn

How to Spark Meaningful Conversations and Measure SuccessLinkedIn

Mastering LinkedIn’s Targeting CapabilitiesLinkedIn

Maximize Your Messaging with LinkedInLinkedIn

The Benefits of Objective-Based Advertising for Higher EdLinkedIn

Aetna & LinkedIn Case StudyLinkedIn

Mastering Lead Gen Forms for Higher EducationLinkedIn

Say Hello to Objective-Based AdvertisingLinkedIn

Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn

Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn

Plus de LinkedIn (20)

Better LinkedIn Campaign Planning - Return to Growth 2021

5 New Customer Engagement Strategies to Activate on LinkedIn

Get Started With Audiences on LinkedIn

COVID Marketing Impact & How Marketers Are Responding

Sample These LinkedIn Content Marketing Stats

How to Achieve Maximum Sales Efficiency (Infographic)

Get Closer to the Buying Committee

A Brief History of LinkedIn Sales Navigator

A Brief History of Advertising on LinkedIn

LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn

How to Spark Meaningful Conversations and Measure Success

Mastering LinkedIn’s Targeting Capabilities

Maximize Your Messaging with LinkedIn

The Benefits of Objective-Based Advertising for Higher Ed

Aetna & LinkedIn Case Study

Mastering Lead Gen Forms for Higher Education

Say Hello to Objective-Based Advertising

Five Steps for Supercharging Your Economic Development Marketing in 2019

Dernier

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora

Pharma Works Profile of Karan Communicationskarancommunications

Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt

The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee

Cracking the Cultural Competence Code.pptxWorkforce Group

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066

Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen

7.pdf This presentation captures many uses and the significance of the number...Paul Menig

Forklift Operations: Safety through CartoonsForklift Trucks in Minnesota

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage

Monthly Social Media Update April 2024 pptx.pptxAndy Lambert

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823

Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022

Mondelez State of Snacking and Future Trends 2023Neil Kimberley

Dernier (20)

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services

Pharma Works Profile of Karan Communications

Call Girls in Gomti Nagar - 7388211116 - With room Service

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

Cracking the Cultural Competence Code.pptx

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

Ensure the security of your HCL environment by applying the Zero Trust princi...

7.pdf This presentation captures many uses and the significance of the number...

Forklift Operations: Safety through Cartoons

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Monthly Social Media Update April 2024 pptx.pptx

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

Boost the utilization of your HCL environment by reevaluating use cases and f...

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...

Mondelez State of Snacking and Future Trends 2023

It's All About the Share by Eileen Loustau

1. It’s All About the Share! Eileen Loustau Global Head of Social Media Marketing Blackrock/iShares

2. Once upon a time we thought we might start social… 2 PROMISES ADVICE DATA OFFER

3. …what do our customers want to hear? 3 Market Commentary POV DATA Cool Stuff

4. 4 iShares Social Engages Sophisticated Investors

5. 5 Lesson #2 Blog — Share please!

6. 6 Lesson #3 Try to be a person, not a company…

7. 7 2012 iShares social media program ranked #1 by kasina Blog Facebook Twitter YouTube LinkedIn

8. 2012 BlackRock Social Highlights 8 Twitter Facebook

9. 2013 BlackRock Social is Going Global 9

10. 2013 Getting Deeper on LinkedIn 10

11. Moral of the story…success keeps changing and that is okay. 11 7 12 17 1 3 6

Notes de l'éditeur

Linked in beta; linked in promoted tweets; linked in community management
Earned media – engagement – rankings – jump on in…