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It's All About the Share by Eileen Loustau

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Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Eileen Loustau, Global Head of Social Media Marketing at BlackRock/iShares, explores the role that social plays in the investor's digital journey, and creating relevance via a content strategy with a sustainable narrative.

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It’s All About the Share! Eileen Loustau Global Head of Social Media Marketing Blackrock/iShares
Once upon a time we thought we might start social… 2 PROMISES ADVICE DATA OFFER
…what do our customers want to hear? 3 Market Commentary POV DATA Cool Stuff
4 iShares Social Engages Sophisticated Investors
5 Lesson #2 Blog — Share please!
6 Lesson #3 Try to be a person, not a company…
7 2012 iShares social media program ranked #1 by kasina Blog Facebook Twitter YouTube LinkedIn
2012 BlackRock Social Highlights 8 Twitter Facebook
2013 BlackRock Social is Going Global 9
2013 Getting Deeper on LinkedIn 10
Moral of the story…success keeps changing and that is okay. 11 7 12 17 1 3 6
It's All About the Share by Eileen Loustau

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It's All About the Share by Eileen Loustau

Notes de l'éditeur

  1. Linked in beta; linked in promoted tweets; linked in community management
  2. Earned media – engagement – rankings – jump on in…