Keynote speaker : Benoit Thieulin at the 4M Regional Forum (Tbilissi - November 15th, 2013). --- Benoit Thieulin (@thieulin) Managing Director - La Netscouade +33 1 44 74 36 71 www.lanetscouade.com | @LaNetscouade communication@lanetscouade.com

1. Media & Digital
Revolution
Innovation - Trends - Future
Benoît Thieulin - 2013 Regional 4M Forum - Tbilissi, 15th November 2013

2. "We knew what we were doing"
The origins of the Internet
Vinton Cerf
The Arpanet team

3. "We knew what we were doing"
The origins of the Internet
This story
doesn’t start
anytime
…but in 1968…
It doesn’t start
from anywhere
… but in
California,
not so far from
the Silicon
Valley

4. "We knew what we were doing"
The origins of the Internet
Young rebel students, soon to
be professors, not far from the
Silicon Valley, are determined
to end up with centralized
ITnetworks…
...and advocate for
individualism, autonomy, and
cooperation in the IT world
Larry Roberts, ARPANET project manager : ”We will build a network and
you will take part in it. And you are going to connect your machines.
Thanks to it, we will reduce your IT needs (...). In order for you to
understand, we will not buy you another computer until you use all the
network resources”[Roberts, 1989,]

5. The empowerment Revolution

6. Old media is dead, but not
journalism.
( but we live a reinvention of
journalism and (h)activism )

7. Digital revolution
is disrupting old media

8. Blogging
challenges traditional journalism from the creation of
the Internet
Dave Winer
Blogger in chief
First blog
moderated by
Brian E.
Redman Arpanet 1983

9. Mapping blogospheres and controversies

11. Blogosphere
merges news creators and distribution in a single
entity

12. The digital
provides tools to offer transparency to citizens

13. Multi-reading and cross-reading
in a multi-device world
Source: Google/Ipsos/Sterling, 2012

15. Old media is dead, but we live a
golden age of journalism... with
the revival of investigative
journalism

16. Breaking news
are over and no longer relevant in the new media
environment

17. The digital
provides tools to develop renewed investigative
journalism stories

18. Old journalist shift to new media to reinvent their
job ( investigation + vertical media )
Edwy Plenel, Founder at
Mediapart, former journalist at
Le Monde

19. Old journalist shift to new media to reinvent their
job
Glenn Greenwald

20. Crowdsourcing news
enlarges the reach of investigative journalism
As of 2009, The Guardian asked from
20,000 volunteers that they explore the
huge mass of MP’s expenses documents
Up to 56% of readers’ participation; over
170,000 documents reviewed in the first 3
days: unseen efficiency in the journalistic
treatment of large corpuses of data!

21. Investigative journalism on the Internet
reveals the value of the network effect
Paul Lewis : "I wasn't convinced
about Twitter at first, but it quickly
turned out to be quite useful for
investigating"
"Twitter is not just a website and not micro-blogging,
it is an ENTIRELY DIFFERENT MEDIUM - like
email, fax ore even newspapers.
The way in which information travels on Twitter - the
shape of it - is different to anything that we've
previously known."

22. Traditional media is dead, but we
live a golden age of journalism...
with the spread of new formats
and contents

23. The spread of new contents, formats, and
distribution channels
The NYT scrolling project

24. The spread of new contents, formats, and
distribution channels
The “Le Monde” timeline
project

25. Multimedia content
helps bringing transparency and readability when information
suffers overloading
Adapted to
multi-reading
and sharing
Responsive
design
Multimedia interface
Evolutive
and
technically
controlled
User-friendly

26. Data journalism
provides tools to “break the code” : The Guardian case study
Florence Nightingale collecting
stats on causes of mortality in
the British Army - 1858

27. Data-framed stories and timelines
“The path of protest” during the Arab revolutions

28. Open data and interactive contents
multicriteria and adaptative news
The Guardian

29. Innovation in the digital is driving
innovation in the media and help
solving paradoxes created by the
new media environment

30. The “curation paradox”
Competition between the media, the reader, and the
algorithms

31. Personalized and curated tools

33. Machine-learning reading tastes

34. Innovation
reinvents old media with new profitable business
models : the mooks

35. Crowdfunding in the media
the future of advertorial ?
"I am on the scene,
meaning you are on
the scene as well,"
Yin Yusheng

36. Viral Platforms
The Upworthy equation : “like, follow, subscribe”
Mission-driven media
company
Content that matters
Recommendations
cycle
Plateform for curation

37. Media convergence and
augmented media as
empowering tools for journalism
and public opinion

38. Media convergence
a tool for market integration in the media ?
Vertical media
Specialized
communities
Scalable audiences

39. Empowering journalists and citizens

40. Redesigning newsrooms
One creation-oriented journalism : the
Google newsroom
- Reporters (Journalists + bloggers): they don’t “cover”
news, they don’t replicate press agencies wires, they
bring original stories.
- Curators (journalists + amateurs) : they “cover” the
news by sorting, verifying and editing live everything
good existing on the web and in the media. They make
link journalism, they make the news more accessible.
- Columnists (bloggers, journalists, experts): they start
conversations and give stories another perspective.

41. In Breivik’s mind...

42. And this is just the beginning...

44. #tobecontinued….

45. Thank you !
@thieulin
Managing Director - La Netscouade
+33 1 44 74 36 71 | +33 6 20 35 21 66
benoit.thieulin@lanetscouade.com |
www.lanetscouade.com | @LaNetscouade