Booking system based on personal preferences and social media connections. http://launchboxworkshop.eu/

2. Aline Bocquet Oliver WoodersonJean Grondin Antonio Palumbo

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4. Almost half of Britain’s travel
market is now booked online.
www.skyscanner.net, Nov 2009
“
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5. Bored of travelling alone?Want to have a friendly flight?
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6. ?
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9. A revolutionary service, unique to BA: based on the
answers to a few questions we endeavour to
allocate your seats close to like-minded passengers;
creating a more pleasant experience!
Do you want to use flight buddy ?
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10. Send
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12. Airport
– Receive a paper form with your ticket
– Scan at a kiosk at the airport
WHAT IF I HAVE NOT GOT ACCESS TO THE
INTERNET?
Travel agency
– Complete with the agent’s computer
– Receive a paper form withyour ticket
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13. SEAT ALLOCATION
Places are processed (by an Algorithm) 45
minutes before boarding.
You receive your seat allocation at the
boarding gate.
No additional queue.
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14. •A value-added service.
•More satisfied customers.
•Differentiates the brand.
•Creates competitive advantage over other airlines.
•Potential to increase brand allegiance.
•Valuable source of customer data + insight.
•Incremental development cycle.
•Completely optional.
•Improves flight experience.
•Facilitates conversations between like-minded individuals.
•Opportunity to meet new, interesting people.
•Ability to divulge as much or little info as desired.
VALUE
COMMERCIAL
CUSTOMER
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15. CHEAP
READILY AVAILABLE
TECHNOLOGIES
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16. This is an OPTIONAL service.
Data will be SECURELY kept in a web database until the
algorithm processes seat allocations.
You will have the possibility to open a SECURE ACCOUNT.
SECURITY AND TRUST
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17. OTHER APPLICATIONS
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18. Integrated Smart-Phone Apps
Virtual Tickets
NFC (Near Field Communications)
FUTURE APPLICATIONS
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19. THANK YOU
FOR YOUR ATTENTION!