See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks. By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!

1. Making Lead Scoring & Nurturing Work Moderator: Andrew Gaffney Editor Demand Gen Report Presenter: Paul Dunay Global Director of Integrated Marketing BearingPoint

11. Making Lead Nurturing Work

12. 2 Factors Driving Lead Nurturing

14. How Do You Implement Lead Nurturing?

21. Let Me Show You An Example…

23. Overview Of The Process Source: InTouch Marketing Pipeline Sales Pipeline Inquiries Nurturing Leads Customers Returned Prospects Email, Direct Mail, Website Downloads, Inbound Calls, Webinars, Roundtables Sales Ready Leads Not a Fit Sales Generated Leads Existing Clients Measure ROI Inside Sales Closed Loop Feedback

24. A Look At Some Illustrative D ata

25. Drill Down On One Illustrative Lead

26. Calculating ROI Source: InTouch

28. Questions

29. Thank you! If you would like to request a copy of today’s presentation, please email info@firstwave.net For more information please contact Lisa Cramer at lcramer@firstwave.net or 678-672-3102.