story board for PSA

1. Flash Movie Whimsical country instrumental Seven eggs break up into letters to form the question “Where do your eggs come from?” White/ CK Truetype/96 Where do your eggs come from? 1 black Audience reads 33

2. Photo of eggs 2 Whimsical country instrumental The photo Fade to black none none Audience reads 33

3. White/ CK Truetype/96 black Do you eggs come from free range chickens? 3 Question fades in Whimsical country instrumental Fade out to black Do your eggs come from free range chickens? Audience reads 33

4. How do free range chickens spend their days? White/ CK Truetype/40 black Whimsical country instrumental 4 question How do free range chickens spend their days? Fade to black Audience reads 33

5. Photo of chicken running none Whimsical country instrumental 5 Still shot of chicken running* none Pan down and zoom out *The following 5 frames may be video rather than still photos depending on how production goes Audience sees humor in chickens antics Fade out to white 33

6. Photo of chicken pecking Whimsical country instrumental none 6 Pan left to right Audience sees humor in chickens antics Still shot of chicken Fade out to white 33

7. Photo of chicken taking a dust bath Whimsical country instrumental none 7 Audience sees humor in chickens antics Still shot of chicken Zoom in Fade out to white 33

8. Photo of chickens interacting with other chickens Whimsical country instrumental none 8 Audience sees humor in chickens antics Still shot of chicken Pan left to right Fade out to white 33

9. Photo of chicken perching Whimsical country instrumental none 9 Audience sees humor in chickens antics Still shot of chicken Zoom out from lower left Fade out to white 33

10. Photo of chicken sitting on nest Whimsical country instrumental none 10 Audience sees humor in chickens antics Still shot of chicken Pan down and zoom out Fade out to white 33

11. Dreary melancholy instrumental none 11 Or do your eggs come from egg factories? Fade to black White/ CK Truetype/54 text Audience reads 33

12. 95% of eggs sold in the U.S. come from Egg factories. Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 12

13. How do egg factory chickens spend their days? Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 13

14. Fade to black Zoom out from right to left Photo of battery cages Audience will be astonished at conditions Dreary melancholy instrumental 33 14

15. Amount of living space per hen: 67 sq inches Amount of space needed to stand up straight: 75 sq inches Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text 33 15

16. Fade to black Zoom out from right to left Photo of battery chickens Audience will be astonished at conditions Dreary melancholy instrumental 33 16

17. 67 sq inches is smaller than a sheet of notebook paper. Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 17

18. Fade to black Zoom out from right to left Audience will be astonished at conditions Dreary melancholy instrumental 33 18

19. Space needed for a hen to flap her wings? Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 19

20. 303 sq. inches Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 20

21. Fade to black Zoom in from right to left Audience will be astonished at conditions Dreary melancholy instrumental 33 21

22. Amount of sunlight available to these hens? Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 22

23. Fade to black Pan upper left to lower right Photo of egg factory Audience will be astonished at conditions Dreary melancholy instrumental 33 23

24. None. Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 24

25. Fade to black Pan upper left to lower right Photo of battery chickens Audience will be astonished at conditions Dreary melancholy instrumental 33 25

26. What can you do? Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 26

27. Read your egg carton. Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 27 33

28. Buy only Cage free Free-range Or Certified Organic eggs Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text 33 28

29. Go to Compassion in world farming http://www.ciwf.org.uk/your_food/eggs/default.aspx Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 29

30. Factory Farming Campaign http://www.hsus.org/farm/resources/animals/chickens/ Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 30

31. Compassion over killing http://www.cok.net/ Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 31

32. These hens don’t have a choice. But you do . Fade to black White/ CK Truetype/54 Dreary melancholy instrumental text Audience reads 33 32

33. credits credits Fade in fade out Audience reads White/ CK Truetype/54 Dreary melancholy instrumental 33 33