We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
7. Deliver the customer benefit
Active product usage
Proactive word of mouth
Customer-driven Innovation Design for Delight
LOVE METRICS
fin
d
an
important
problem
that we and
those we enable
can solve well
with durable
advantage
8. Evoking positive emotion by going beyond
customer expectations in delivering ease and
benefit throughout their journey.
...and people will tell others about
their awesome experience.
Design for Delight.
9.
10.
11.
12.
13. “Design for Delight is our number 1
weapon and there is no #2”
- Scott Cook, Intuit Founder
14. HOW MIGHT WE CREATE A CULTURE OF
ENTREPRENEURSHIP & EXPERIMENTATION?
37. there is no right
answer other
than getting
started…
Notes de l'éditeur
In organizations, we have our own version of classrooms. We call them meetings. A bunch of really smart people get together to listen to the highest paid person in the room. And that’s where we make the most important decisions.
Regardless of what’s happening in the real world. It’s easy to forget about our customers and make a bunch of assumptions about how they will actually behave.
