The document discusses using Web 2.0 tools to market library services. It outlines identifying a need, researching the audience and objectives, crafting a message, choosing appropriate tools, developing a marketing plan, and evaluating effectiveness. Traditional marketing focuses on product, price, placement and promotion, while Web 2.0 marketing emphasizes collaboration, convenience and community through social media.
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
Using Technology To Market Library Services
1. Using Technology to Market Library Services Lori Reed Employee Learning & Development Coordinator Public Library of Charlotte & Mecklenburg County librarytrainer.com
Using Technology to Market Library Services Twitter, Facebook, MySpace...it's more than having a lot of friends. Social networking sites are a great way to connect with not only existing library customers but new customers as well. Learn about the latest tools available to market your programs and services. These tools are free and require little technical skill. Then learn how to develop a simple marketing plan that ensures you use these tools in an effective way. Thursday, 2:00 PM - 3:30 PM; 1 session on February 19, 2009