2. CHANGES I MADE…
• I’ve chosen to upload my mock up last
as I knew that I’d make some changes
when working on my digital mock up. I
think that the changes I made were
definitely for the better, especially in
terms of colour and general layout of the
products.
3. HERE’S THE OUTSIDE
OF THE DIGIPAK
In terms of the general layout of this it looks
pretty similar to the final digipak from first
glance.
The main changes I made to it were changing
the background colour from light yellow to a
purple/pink colour, this was after some
experiment with the yellow and it didn’t look
professional enough and was too bright and in
your face. Another noticeable change is the
positioning of the album and artist name in
relation to the image of the artist, this was
mainly due to the space and to make sure that
I didn’t put the text ‘Romy’ over Romy’s face.
I was a bit cautious when positioning the text
over the images body but I think the fact that
the text is in white works well with the colour of
the background and photo of Romy.
4. INSIDE OF THE
DIGIPAK
The inside of my mock up is pretty much the
same as the finished product, apart from the
fact that I didn’t state the colour of it on the
inside, and I also changed the design of the
actual CD.
I played around with the opacity of the
image on the CD making it lower and also
enhanced the colour of the artists lips
making them stand out as I think this works
well with the background colour. In terms of
the actual colour of the background, I used
the colour picker, taking it from Romy’s vest
top, then made the colour a contrast of light
and dark pink, as I think it looks nice in
relation to the background colour on the
outside of the digipak.
5. ADVERTISEMENT
I pretty much stuck to the mock up when
designing my advertisement, although when
actually deciding where everything should go I
found it quite difficult as I wanted to maintain a
good level of professionalism. I think that a
strong point of my advertisement is the same
colour scheme used on my digipak.
When incorporating the image of my digipak onto
the advert I put a shadow effect on the image to
distinguish it from the actual advert. I tried out a
black border before but I don’t think it worked as
well.
A discrete feature of the advert in comparison to
the digipak is the way the edited image of Romy
on the advert differs from the digipak. I adjusted
the colour curves differently and made the image
lighter on the advert as she stands out more.
