OTAs, Digital Marketing and Social Media, How are their impact into Hotels Business?
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OTAs, Digital Marketing and Social Media, How are their impact into Hotels Business?
- 1. WHAT IS THE REAL IMPACT OF ONLINE TRAVEL AGENCIES’s (OTA) IN HOTELS’ REVENUE? WHAT DOES MEAN SOCIAL MEDIA FOR HOTELS? WHY DOES A HOTEL NEED A RELATIONSHIP WITH OTAs?
- 4. Comparison between Reservation costs: directly hotels’ web, GDS and OTA Reservations made through GDS result in 14% less revenue for the hotel than made directly in the hotels’ web and those made through OTAs’ result in 15% less revenue.