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Commit to Social Media Success

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Merrigan Group LLC
Merrigan Group LLC

The document discusses developing a social media strategy. It recommends committing to social media by defining a strategy, researching networks to get found online, leveraging Facebook through fan pages, engaging local social and business networks like Yelp and Foursquare, and systematizing efforts by measuring results. The document provides statistics on global internet and social media usage and explains how social media enables others to advocate for a business through compelling content.

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Social Media Get Strategic, Get Results! © 2010 Mary Ellen Merrigan © 2010 Mary Ellen Merrigan www.merrigangroup.com www.merrigangroup.com
Get Strategic, Get Results! No whining. Find the time. © 2010 Mary Ellen Merrigan www.merrigangroup.com
Get social! 1. Commit: Define your social media strategy 2. Get found: Research and identify networks 3. Leverage Facebook: Build presence 4. Ignite LSBN: Manage and optimize 5. Systematize: Measure results © 2010 Mary Ellen Merrigan www.merrigangroup.com
Where are you on the spectrum? © 2010 Mary Ellen Merrigan www.merrigangroup.com
Why Is Social Media Important?: Statistics © 2010 Mary Ellen Merrigan www.merrigangroup.com Photo Credit: kevindooley
Global Internet Users © Photo Credit: Jess3 Merrigan 2010 Mary Ellen www.merrigangroup.com
90 Trillion The number of emails sent on the Internet in 2009. © 2010 Mary Ellen Merrigan Source: Jess3 www.merrigangroup.com
500 Million Active Facebook Users Photo Credit: OversocializedMerrigan © 2010 Mary Ellen www.merrigangroup.com Source: Tech Herald
126 Million The number of blogs on the Internet. Source: Jess3 © 2010 Mary Ellen Merrigan www.merrigangroup.com
10 Billion+ Tweets Sent on Twitter Since 2006 © 2010 Mary Ellen Merrigan Photo Credit: Rosaura Ochoa www.merrigangroup.com Source: Mashable
2 Billion Videos Are Streamed Each Day On YouTube © 2010 Mary Ellen Merrigan Photo Credit: jonsson www.merrigangroup.com Source: Techcrunch
COMMIT TO SOCIAL © 2010 Mary Ellen Merrigan www.merrigangroup.com
What Is Social Media Marketing? © 2010 Mary Ellen Merrigan www.merrigangroup.com
“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” © 2010 Mary Ellen Merrigan www.merrigangroup.com Image credit: Ian Sane
GET FOUND © 2010 Mary Ellen Merrigan www.merrigangroup.com
Step One: Sign up for local search © 2010 Mary Ellen Merrigan www.merrigangroup.com
Local search begins on the net. © 2010 Mary Ellen Merrigan www.merrigangroup.com
LEVERAGE FACEBOOK © 2010 Mary Ellen Merrigan www.merrigangroup.com
“Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” © 2010Photo Credit: Marvin Kuo Mary Ellen Merrigan www.merrigangroup.com
Facebook Fan Pages Let Businesses Interact with Customers and Prospects © 2010 Mary Ellen Merrigan www.merrigangroup.com
Engage – let the fans talk. © 2010 Mary Ellen Merrigan www.merrigangroup.com
Tighten your info for SEO. © 2010 Mary Ellen Merrigan www.merrigangroup.com
Use Facebook photos! © 2010 Mary Ellen Merrigan www.merrigangroup.com
Please like … © 2010 Mary Ellen Merrigan www.merrigangroup.com
Promote Facebook in all content. © 2010 Mary Ellen Merrigan www.merrigangroup.com
Fan pages mean business. © 2010 Mary Ellen Merrigan www.merrigangroup.com
IGNITE LSBN © 2010 Mary Ellen Merrigan www.merrigangroup.com
Yelp reviews everything. © 2010 Mary Ellen Merrigan www.merrigangroup.com
Foursquare makes a game of it. © 2010 Mary Ellen Merrigan www.merrigangroup.com
© 2010 Mary Ellen Merrigan www.merrigangroup.com
Meet-up offers connections. © 2010 Mary Ellen Merrigan www.merrigangroup.com
Groupon makes coupons work. © 2010 Mary Ellen Merrigan www.merrigangroup.com
Living Social is similar. © 2010 Mary Ellen Merrigan www.merrigangroup.com
Spa Boom may challenge both. © 2010 Mary Ellen Merrigan www.merrigangroup.com
TedxABQ promoted online. © 2010 Mary Ellen Merrigan www.merrigangroup.com
SYSTEMATIZE © 2010 Mary Ellen Merrigan www.merrigangroup.com
Get social! 1. Commit: Define your social media strategy 2. Get found: Research and identify networks 3. Leverage Facebook: Build presence 4. Ignite LSBN: Manage and optimize 5. Systematize: Measure results © 2010 Mary Ellen Merrigan www.merrigangroup.com
Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de © 2010 Mary Ellen Merrigan www.merrigangroup.com
MORE INFO: Today’s handout – Get Strategic, Get Results! www.ProfitMeister.com © 2010 Mary Ellen Merrigan www.merrigangroup.com

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Commit to Social Media Success

  • 1. Social Media Get Strategic, Get Results! © 2010 Mary Ellen Merrigan © 2010 Mary Ellen Merrigan www.merrigangroup.com www.merrigangroup.com
  • 2. Get Strategic, Get Results! No whining. Find the time. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 3. Get social! 1. Commit: Define your social media strategy 2. Get found: Research and identify networks 3. Leverage Facebook: Build presence 4. Ignite LSBN: Manage and optimize 5. Systematize: Measure results © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 4. Where are you on the spectrum? © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 5. Why Is Social Media Important?: Statistics © 2010 Mary Ellen Merrigan www.merrigangroup.com Photo Credit: kevindooley
  • 6. Global Internet Users © Photo Credit: Jess3 Merrigan 2010 Mary Ellen www.merrigangroup.com
  • 7. 90 Trillion The number of emails sent on the Internet in 2009. © 2010 Mary Ellen Merrigan Source: Jess3 www.merrigangroup.com
  • 8. 500 Million Active Facebook Users Photo Credit: OversocializedMerrigan © 2010 Mary Ellen www.merrigangroup.com Source: Tech Herald
  • 9. 126 Million The number of blogs on the Internet. Source: Jess3 © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 10. 10 Billion+ Tweets Sent on Twitter Since 2006 © 2010 Mary Ellen Merrigan Photo Credit: Rosaura Ochoa www.merrigangroup.com Source: Mashable
  • 11. 2 Billion Videos Are Streamed Each Day On YouTube © 2010 Mary Ellen Merrigan Photo Credit: jonsson www.merrigangroup.com Source: Techcrunch
  • 12. COMMIT TO SOCIAL © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 13. What Is Social Media Marketing? © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 14. “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” © 2010 Mary Ellen Merrigan www.merrigangroup.com Image credit: Ian Sane
  • 15. GET FOUND © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 16. Step One: Sign up for local search © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 17. Local search begins on the net. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 18. LEVERAGE FACEBOOK © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 19. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” © 2010Photo Credit: Marvin Kuo Mary Ellen Merrigan www.merrigangroup.com
  • 20. Facebook Fan Pages Let Businesses Interact with Customers and Prospects © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 21. Engage – let the fans talk. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 22. Tighten your info for SEO. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 23. Use Facebook photos! © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 24. Please like … © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 25. Promote Facebook in all content. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 26. Fan pages mean business. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 27. IGNITE LSBN © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 28. Yelp reviews everything. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 29. Foursquare makes a game of it. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 30. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 31. Meet-up offers connections. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 32. Groupon makes coupons work. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 33. Living Social is similar. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 34. Spa Boom may challenge both. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 35. TedxABQ promoted online. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 36. SYSTEMATIZE © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 37. Get social! 1. Commit: Define your social media strategy 2. Get found: Research and identify networks 3. Leverage Facebook: Build presence 4. Ignite LSBN: Manage and optimize 5. Systematize: Measure results © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 38. Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de © 2010 Mary Ellen Merrigan www.merrigangroup.com
  • 39. MORE INFO: Today’s handout – Get Strategic, Get Results! www.ProfitMeister.com © 2010 Mary Ellen Merrigan www.merrigangroup.com