Contenu connexe Similaire à Social media get strategic get results (20) Social media get strategic get results1. Social Media
Get Strategic,
Get Results!
© 2010 Mary Ellen Merrigan
© 2010 Mary Ellen Merrigan
www.merrigangroup.com
www.merrigangroup.com
2. Get Strategic, Get Results!
No whining. Find the time.
© 2010 Mary Ellen Merrigan www.merrigangroup.com
3. Get social!
1. Commit: Define your social media strategy
2. Get found: Research and identify networks
3. Leverage Facebook: Build presence
4. Ignite LSBN: Manage and optimize
5. Systematize: Measure results
© 2010 Mary Ellen Merrigan www.merrigangroup.com
4. Where are you on the spectrum?
© 2010 Mary Ellen Merrigan www.merrigangroup.com
5. Why Is Social
Media Important?:
Statistics
© 2010 Mary Ellen Merrigan www.merrigangroup.com
Photo Credit: kevindooley
7. 90 Trillion
The number
of emails sent on
the Internet in 2009.
© 2010 Mary Ellen Merrigan
Source: Jess3 www.merrigangroup.com
8. 500 Million Active Facebook Users
Photo Credit: OversocializedMerrigan
© 2010 Mary Ellen www.merrigangroup.com
Source: Tech Herald
9. 126 Million
The number of blogs on the Internet.
Source: Jess3
© 2010 Mary Ellen Merrigan www.merrigangroup.com
10. 10 Billion+ Tweets Sent on Twitter
Since 2006
© 2010 Mary Ellen Merrigan
Photo Credit: Rosaura Ochoa
www.merrigangroup.com
Source: Mashable
11. 2 Billion Videos Are Streamed
Each Day On YouTube
© 2010 Mary Ellen Merrigan
Photo Credit: jonsson
www.merrigangroup.com
Source: Techcrunch
13. What Is Social
Media Marketing?
© 2010 Mary Ellen Merrigan www.merrigangroup.com
14. “Social Media Marketing: Enables Others to Advocate
for Your Business Through Compelling Content”
© 2010 Mary Ellen Merrigan www.merrigangroup.com
Image credit: Ian Sane
16. Step One: Sign up for local search
© 2010 Mary Ellen Merrigan www.merrigangroup.com
19. “Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
photos, & videos.”
© 2010Photo Credit: Marvin Kuo
Mary Ellen Merrigan www.merrigangroup.com
20. Facebook Fan Pages Let Businesses
Interact with Customers and Prospects
© 2010 Mary Ellen Merrigan www.merrigangroup.com
21. Engage – let the fans talk.
© 2010 Mary Ellen Merrigan www.merrigangroup.com
26. Fan pages mean business.
© 2010 Mary Ellen Merrigan www.merrigangroup.com
34. Spa Boom may challenge both.
© 2010 Mary Ellen Merrigan www.merrigangroup.com
37. Get social!
1. Commit: Define your social media strategy
2. Get found: Research and identify networks
3. Leverage Facebook: Build presence
4. Ignite LSBN: Manage and optimize
5. Systematize: Measure results
© 2010 Mary Ellen Merrigan www.merrigangroup.com
38. Social Media Can Drive
Leads and Customers
Photo Credit: PhotoDu.de
© 2010 Mary Ellen Merrigan www.merrigangroup.com
39. MORE INFO:
Today’s handout – Get Strategic, Get Results!
www.ProfitMeister.com
© 2010 Mary Ellen Merrigan www.merrigangroup.com