Growth Lab Consulting Presentation

1. Winnovation Network –
Social Media Business and IT
Consulting
October 2009

2. 69 % respondents say they have gained
business benefits from using social media
• A new survey of nearly 1,700
businesses finds that using
social media can lead to
more innovative products and
services, more effective
marketing, better access to
knowledge, lower cost of
doing business, and higher
revenues.
• Successful companies not
only tightly integrate Web
2.0 technologies with the
work flows of their
employees but also create a
'networked company,' linking
themselves with customers
and suppliers.
Source: Mckinsey & Company, September 2009

3. Our Alliance helps organizations in
harnessing benefits of social media
Web Technologies &
Solutions
Mobility, location Social Media
Information & Portals Concepting &
Marketing Agency
Winnovation
Web 2.0/Social Media Business and
Business Leadership
Consulting Innovations

4. We are different
• We are business and IT consultants with a deep
knowledge of social media, mobility and
technology tools
• We help organizations to use effectively social
media and mobile technologies to improve
business performance and customer
engagement
• We help clients in their transformation for
dynamic and social business culture to tap into
the benefits of the social web and
enterprise 2.0

5. The Social Enterprise - Our value offerings
Employee Customer Partnership
Collaboration Collaboration Collaboration
Solutions Solutions Solutions
Innovation Workshops
Business Potential Assessment
Concept Design
Development of solutions
Systems and Portal Integration
Change Management and Release Planning

6. Our Value Offering cd.
• Customer Collaboration
o Social CRM
• Employee Collaboration
o High Performing Organization
• Partnership Collaboration
o Super Networks, Social SCM

7. How we work
• Concentrate on business areas that maximize
value
• Involve stakeholders from the beginning
• Ensure a benefits-led approach with a focused
vision
• Align any aspects of any change to the vision
• Anticipate major obstacles to successful
delivery to ensure always a 'right first time‘
release and implementation
• Create long-term client partnerships

8. We Act Social
• We use social media tools and applications
within the network and with clients
• We connect Innovation and Social Media in
our approach – both as a business value driver
and a tool to connect employees, customers,
prospects and partners
• We work with you
• We want you to be part of our
www.sosiaalinenmedia.com network to share
experiences, provide feedback and get
insights

9. • Winnovation Network - About Each of Us

10. Winnovation – Markku Silén
Markku Silén has more than 27 years of experience in
management consulting, technology solutions and systems
integration. As a business consultant he has been working
with the leadership teams of the major Finnish and Nordic
companies and government organizations.
Markku’s strongest achievements relate to business innovations, growth
management, sales and leadership development, competence and
knowledge management and major turnaround programs in global
environment. He served as CEO for Accenture Nordic and Baltics from
2002 – 2006.
In addition to his own company, Winnovation Oy, Markku has active
engagements in all the Winnovation Network companies - creating a
new and innovative business and leadership model and market offering.

11. Growth Lab Consulting
„External‟ facing „Internal‟ facing Social media
Social web social web Implementation Technology
• Social media • Collaboration and • Facilitate the growth • E2 Tools and vendor
readiness and communication needs of conversations and selection
maturity assessment the adoption of new • Specs for back-office
assessment • ONAs tools integration
• Community building • Employee, Customer, • Program & change • Current client
• Social web strategy, Partner Collaboration Coaching platforms strength
processes & programs • Business case & and weakness
organizations, • CoP and social capital metrics analysis
business models • Social CRM • Best practices • Liaison between IT
• Social web roadmap • Blending applications • Leadership alignment and technology
• C-level awareness into the user's • Innovation/social provider
workshops routine media work shops
responsibilities • Wider rollout plans
• Internal branding

12. Ethos Technologies
Global IT Consultancy
Headquartered in Beijing with offices in
Oslo and Stockholm. 150 people from all 6
continents, blending into a global culture
Agile Evangelists
Promoting Agile software development
process, enabling customer interaction
and user-driven innovation to reduce risk
and build better products
Portal Experts
State-of-the-art competence on leading
Enterprise 2.0 collaboration platforms as
Drupal and Google Wave. Strong
experience from large-scale portal
environments
http://www.ethos.com.cn

13. Fifth Element
We help our customers in mobile processes,
in their improvement by using real-time geographic information,
and in their integration into back-end systems.
Solid expertise and extensive experience in:
- wireless processes
- location information
- portals and web technologies

14. Zipipop Expertise

15. • Key Client Cases

16. Case: Client wants to use social media to fuel innovation, to drive
new business revenues, enhance employee and customer
collaboration and change the organizational mindset. A Social
Enterprise Portal will be prototyped – Finland
Description: Client contacted us to investigate if social media could improve
collaboration internally and externally, to give the company a
competitive edge and thereby challenge some of the larger competitors
in the market.
Approach: A ½ day social awareness workshop with management followed by a 1
day Innovation workshop to generate ideas for new business model,
revenues and services. Interviews with customers and partners, and
employees were conducted to fuel the idea generation process. In the
process, social media was used to generate input. New social media
functionalities and features for the Social Enterprise Portal, which came
out from the workshops, will be evaluated, rated and voted for.
We are in the process of developing change coaching programs, new
business model and processes that will enable the company to grow. A
benefit case is being developed and aligned with the initiatives.
This program is still going on. To date all important deadlines and
deliverables have been achieved; giving confidence to the ambitions for
the organization and its overall goals.

17. Case: Development of Strategic Options and functionality for a Social
platform for a Consumer Staples Company in Denmark
Description: Client recognised the need for a strategic partner to provide social
media innovation & strategy advice and implementation capability as
client is seeing its future revenue decrease in its traditional business as
target group is being altered.
Approach: We are in the process of developing future possible stories and strategic
options for the company and how social media can be used to innovate.
We have developed two business models that will enable the company
to grow its revenue. We are awaiting a decision from the board. A
business transformation and transition program is envisaged to be
developed as well.
This program is currently underway with an implementation plan over
the coming months.

18. Case: Building a community and e-commerce site for selling and
buying of new and reused fashion items- Finland
Description: A Danish company wants to copy the existing community and e-
commerce site and launch it in Finland. The site is directed a women
within the range of 18 and up, but also a market place for smaller
boutiques and designers to sell their fashion products.
Approach: A earning and revenue business model was developed for the Finnish
market. A social media campaign, and measurement tools have been
developed. The platform is currently being translated and amended to
include Finnish specific functionality.
This project is currently underway with an ambitious implementation
plan over the coming months.

19. Case: Implementation of an ad-hoc social media marketing
organization to support a social networks targeted campaign for a
global soft-drink manufacturer
Description: Client decided to revitalize and re-launch a global brand by using social
media as channel for their „push campaign‟. Client recognised the need
for a strategic partner to provide local expertise and organizational
advice and implementation capability as client built an ad-hoc
organisation around the campaign.
Approach: The first activity that we undertook was to revise the revitalization
strategy to fit a social networks and social media understanding. We held
workshops with the regional marketing management, and brand managers
to provide them with a social mindset rather than the traditional push and
mass marketing mindset. During this workshop, a revised strategy for the
brand was created and new activities proposed. We designed and
implemented ad hoc teams organization who were to coordinate the
consumer interaction.
Our ability to commit to implement this assignment at “the speed of the
internet” was critical to our success with this client. Creating a new
socially acting team with new ad hoc business processes was essential to
the success of the project.
Due to our experience, we saved client from potential legal allegations
which could have been a result of the initial launch strategy.

20. • Accolades