From MakerCon NY 2014 - You have a great idea. It’s brilliant. Now what? How do you launch your product from an interesting project to market success? The Maker Movement is giving viability back to innovative products, and The Grommet serves as a platform to launch these designs into the market. We will cover the art of product launch, the economic impact of the Maker Movement, and the role that we play in these dynamics.
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The Art of Product Launch - Lauren Jospeh
1. We launch undiscovered products and help them succeed; we
call them Grommets. Grommets aren't just things. Grommets
are products with a purpose invented by people with stories.
Buy Differently.
@thegrommet
2. Puts power in the hands of the people to fund, design, prototype, produce, manufacture,
distribute, market and sell their own goods”
3. The Grommet is a product launch platform.
Waka Waka
Launched 1/10/13
4.
5. We learned that
the business of product launch was both
massive and very broken.
6. Social Media Social media and a c&c eAsscicbelses vibidlee oV ihdaedo tOhep pp o wer
to democratize product launch.
Lumi
Launched 11/19/13
9. The traditional ladder was broken – Makers
Vurtego
Launched 11/6/09
needed to vault from 0 to 60.
10. The more innovative a product,
the LESS likely it is to succeed.
Sugru
Launched 11/4/11
11. We needed to reclear the path to launch and pave the
road for a new generation of Makers.
InRoad PlayTape
Launched 9/3/14
12. We have the power to change the landscape of
mainstream retail.
LifeStraw
Launched 3/5/14
13. We would build a media platform to tell the story
of new to market products.
Skallops
Launched 10/18/13
14. A place where success or failure would
be decided by users.
RoboMe
Launched 10/30/13
15. Video would be central to Video is central to ou ro ustro srtoyrtyetlelilnlingg
16. Our Product Launch Platform creates an authentic,
unvarnished story of a product and then gives it national
exposure.
17. The Grommet is not a retailer. Our customer is the Maker.
18. We’ve launched over 2,000 products since
our start in 2008.
Cameo by RUX,
Heirloom Rattles
Launched 10/25/12
19. Online
conversations
provide a rich
forum for both
community
Hi Grommeters!
We’re excited to launch on
The Grommet and
introduce you to your new
5-minute garden.
I love this and its so
innovative. Is it be
possible to add a line of
curving blocks?
Great question! We and maker.
have a number of
additional items
including curved
blocks. We are excited
you like the concept!
20. Our Data
In 24 hours
we have powerful data
on social and
commercial
response
Validation is like gold
in the early days
of your product
21. Choice means individual empowerment, not universal agreement.
Belle-V
Launched 8/20/14
Vote for your priorities with your dollars.
22. Consumer Spending Drives 70% of economic activity in the U.S.
-The New York Times
The products we buy and the companies we support create the
world we live in.
Mighty Purse
Launched 12/19/13
23. Our Community “votes” with their
purchases. They value Grommets that are a
part of the following markets:
25. Even the White House has joined the Movement…
… The Grommet represented the route to mainstream
market entry at the first White House Maker Faire
26. The Maker Movement:
Our Future Economy
The innovative, new-to-
market products
coming from this
movement are the
reason we do business
every day and we're
certain this is not just
a passing trend.
27.
28.
29.
30. TALK TO US!
QUESTIONS?
Find us on Twitter
@TheGrommet