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We launch undiscovered products and help them succeed; we 
call them Grommets. Grommets aren't just things. Grommets 
are products with a purpose invented by people with stories. 
Buy Differently. 
@thegrommet
Puts power in the hands of the people to fund, design, prototype, produce, manufacture, 
distribute, market and sell their own goods”
The Grommet is a product launch platform. 
Waka Waka 
Launched 1/10/13
We learned that 
the business of product launch was both 
massive and very broken.
Social Media Social media and a c&c eAsscicbelses vibidlee oV ihdaedo tOhep pp o wer 
to democratize product launch. 
Lumi 
Launched 11/19/13
Mission Counts. 
HopBox 
Launched 10/22/13
The traditional ladder was broken – Makers 
Vurtego 
Launched 11/6/09 
needed to vault from 0 to 60.
The more innovative a product, 
the LESS likely it is to succeed. 
Sugru 
Launched 11/4/11
We needed to reclear the path to launch and pave the 
road for a new generation of Makers. 
InRoad PlayTape 
Launched 9/3/14
We have the power to change the landscape of 
mainstream retail. 
LifeStraw 
Launched 3/5/14
We would build a media platform to tell the story 
of new to market products. 
Skallops 
Launched 10/18/13
A place where success or failure would 
be decided by users. 
RoboMe 
Launched 10/30/13
Video would be central to Video is central to ou ro ustro srtoyrtyetlelilnlingg
Our Product Launch Platform creates an authentic, 
unvarnished story of a product and then gives it national 
exposure.
The Grommet is not a retailer. Our customer is the Maker.
We’ve launched over 2,000 products since 
our start in 2008. 
Cameo by RUX, 
Heirloom Rattles 
Launched 10/25/12
Online 
conversations 
provide a rich 
forum for both 
community 
Hi Grommeters! 
We’re excited to launch on 
The Grommet and 
introduce you to your new 
5-minute garden. 
I love this and its so 
innovative. Is it be 
possible to add a line of 
curving blocks? 
Great question! We and maker. 
have a number of 
additional items 
including curved 
blocks. We are excited 
you like the concept!
Our Data 
In 24 hours 
we have powerful data 
on social and 
commercial 
response 
Validation is like gold 
in the early days 
of your product
Choice means individual empowerment, not universal agreement. 
Belle-V 
Launched 8/20/14 
Vote for your priorities with your dollars.
Consumer Spending Drives 70% of economic activity in the U.S. 
-The New York Times 
The products we buy and the companies we support create the 
world we live in. 
Mighty Purse 
Launched 12/19/13
Our Community “votes” with their 
purchases. They value Grommets that are a 
part of the following markets:
Design  Prototype  Fundraising  
Manufacturing  Mainstream Market Entry. 
Nomiku 
Launched 6/11/14
Even the White House has joined the Movement… 
… The Grommet represented the route to mainstream 
market entry at the first White House Maker Faire
The Maker Movement: 
Our Future Economy 
The innovative, new-to- 
market products 
coming from this 
movement are the 
reason we do business 
every day and we're 
certain this is not just 
a passing trend.
TALK TO US! 
QUESTIONS? 
Find us on Twitter 
@TheGrommet

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The Art of Product Launch - Lauren Jospeh

  • 1. We launch undiscovered products and help them succeed; we call them Grommets. Grommets aren't just things. Grommets are products with a purpose invented by people with stories. Buy Differently. @thegrommet
  • 2. Puts power in the hands of the people to fund, design, prototype, produce, manufacture, distribute, market and sell their own goods”
  • 3. The Grommet is a product launch platform. Waka Waka Launched 1/10/13
  • 4.
  • 5. We learned that the business of product launch was both massive and very broken.
  • 6. Social Media Social media and a c&c eAsscicbelses vibidlee oV ihdaedo tOhep pp o wer to democratize product launch. Lumi Launched 11/19/13
  • 7.
  • 8. Mission Counts. HopBox Launched 10/22/13
  • 9. The traditional ladder was broken – Makers Vurtego Launched 11/6/09 needed to vault from 0 to 60.
  • 10. The more innovative a product, the LESS likely it is to succeed. Sugru Launched 11/4/11
  • 11. We needed to reclear the path to launch and pave the road for a new generation of Makers. InRoad PlayTape Launched 9/3/14
  • 12. We have the power to change the landscape of mainstream retail. LifeStraw Launched 3/5/14
  • 13. We would build a media platform to tell the story of new to market products. Skallops Launched 10/18/13
  • 14. A place where success or failure would be decided by users. RoboMe Launched 10/30/13
  • 15. Video would be central to Video is central to ou ro ustro srtoyrtyetlelilnlingg
  • 16. Our Product Launch Platform creates an authentic, unvarnished story of a product and then gives it national exposure.
  • 17. The Grommet is not a retailer. Our customer is the Maker.
  • 18. We’ve launched over 2,000 products since our start in 2008. Cameo by RUX, Heirloom Rattles Launched 10/25/12
  • 19. Online conversations provide a rich forum for both community Hi Grommeters! We’re excited to launch on The Grommet and introduce you to your new 5-minute garden. I love this and its so innovative. Is it be possible to add a line of curving blocks? Great question! We and maker. have a number of additional items including curved blocks. We are excited you like the concept!
  • 20. Our Data In 24 hours we have powerful data on social and commercial response Validation is like gold in the early days of your product
  • 21. Choice means individual empowerment, not universal agreement. Belle-V Launched 8/20/14 Vote for your priorities with your dollars.
  • 22. Consumer Spending Drives 70% of economic activity in the U.S. -The New York Times The products we buy and the companies we support create the world we live in. Mighty Purse Launched 12/19/13
  • 23. Our Community “votes” with their purchases. They value Grommets that are a part of the following markets:
  • 24. Design Prototype Fundraising Manufacturing Mainstream Market Entry. Nomiku Launched 6/11/14
  • 25. Even the White House has joined the Movement… … The Grommet represented the route to mainstream market entry at the first White House Maker Faire
  • 26. The Maker Movement: Our Future Economy The innovative, new-to- market products coming from this movement are the reason we do business every day and we're certain this is not just a passing trend.
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  • 30. TALK TO US! QUESTIONS? Find us on Twitter @TheGrommet