Delivering an exceptional email campaign is a bit like throwing a great dinner party. You need to know your audience, design a great menu, use fresh ingredients and serve it all up with appealing plating for mouth-watering success. When you do it right, you will grow your relationships and wow your audience.

1. Social Media Footprint VIDEO Images Tags SEO Related Links Blog POSTs PDA friendly link

2. Delivering an exceptional email campaign is a bit like throwing a great dinner party. You need to know your audience, design a great menu, use fresh ingredients and serve it all up with appealing plating for mouth-watering success. When you get it right, you’ll improve relationships, wow your target audience, and earn your place among the pantheon of expert e-party throwers! Click through for starter tips on how to serve up a successful email campaign.

4. E-newsletters Monthly E-tips New Media Releases E -performance reports E-vites E-alerts Gift Guides Electronic Press Kits Once you know your audience, think about what type of email you can send that will be sure to please. Remember, content is king so serve up something that will truly be appreciated. Whether you’re serving them quarterly, monthly, weekly or daily, every email you send should be appealing and highly valued. And, get creative! WHAT’S ON THE MENU?

5. Today, it’s easier than ever to create and share innovative content so don’t be timid—spice it up with video, images, slideshows, tactical tips, blog posts, social media components, related links and more! Content that is shareable and transferable is in high-demand so make yours share-worthy with exceptional info and creative packaging. Social Media Footprint VIDEO Images Tags SEO Related Links Blog POSTs PDA friendly link USE FRESH INGREDIENTS

7. Good email should use color, pattern, attention-grabbing headlines and text, and interesting graphics that help tell your story. Above all, follow your branding initiatives so your brand stands out from inbox clutter. And keep the message clutter-free with clear and concise calls to action. A SAMPLE PLATTER

8. From New Media Releases made with fresh headlines and background info, to Monthly tips designed to delight your customers and prospects, to Media Watch Reports cooked up to deliver your good news to an internal audience, our serving suggestions will help you get your party started…

12. DESSERT ANYONE? Just because you’ve sent the email doesn’t mean the party is over. Make sure to share your great content and spread it around the web—drop it on your blog and your Facebook page, tweet about it, upload it to linkedIn and use sites like Slideshare, Viddler or YouTube to create new friends and share more content.