Dnata is a ground handling and cargo company owned by the government of Dubai. It provides services at 38 countries and 73 airports, with over 20,000 employees worldwide. To be socially responsible, Dnata engages in economic, legal, ethical, and philanthropic activities according to Carroll's CSR pyramid. Examples include donations for famine relief, participation in environmental events, and programs to recognize outstanding employees. While profitable, Dnata can improve its CSR efforts by establishing a formal CSR department and strategy.

1. DNATA AIRPORT
OPERATIONS CSR
ACTIVITIES IN UAE
Course: MBA 640
Managing Ethical & Legal Issues of Business
Dr. Timothy Campbel
Our Team:
Zainab Hamad - Amna Al-Tayer - Mamoon Al Jundi - Farzaneh Aliabadi - Laila Al
Suwaidi

2. What Dnata stand for ?? What they
do?

3. Outline..
 Introduction
 Company Background
 Dnata Services
 CSR Theory (Carroll Pyramid 4)
 Dnata CSR Activities
 Economic responsibilities
 Legal Responsibilities
 Ethical Responsibilities
 Philanthropic Responsibilities
 Examples of other company
 Conclusion
 Our Recommendations

4. Company Background
 Dubai National Air Travel Agency
(Dnata) established in 1959
 Dnata is a public limited
company that is a part of The
Emirates Group.
 Founded by Sheikh Ahmed bin
Saeed Al Maktoum and is owned
by the Government of Dubai.
 Gary Chapman is the president
of Dnata.

5. Dnata Services…
 Its the world's 4th leading
provider of combined air
services in 38 countries and in
73 airports with over 20,000
workers worldwide.
 Services including:
 Ground handling
 Cargo
 Travel and flight catering
 At the Dubai International
Airport, Dnata has over 6,500
employees who handle over
192,000 passengers daily.

6. Dnata Services…
 Dnata has more than 200 retail travel outlets
that receive every day around 2100 requests
for travel plans
 Dnata's flight catering serves over 120,000
meals daily
 In 2010, Dnata's in-flight catering expanded to
cover 62 airports and 12 countries.

7. CSR Theory - Background
According to Carroll “corporate social responsibility
involves the conduct of a business so that it is
economically profitable, law abiding, ethical and
socially supportive”
 Carroll’s four-part conceptualization has been the
most durable and widely cited in the literature
 The model is simple
 frequently reproduced over the 25 years
(Carroll, 1979, 1983, 1991, 1994, 1998, 2000, 2004)
 Carroll has sought to assimilate various competing
themes (like: corporate citizenship & stakeholders)
 The model has been empirically tested and largely

8. CSR Theory (Carroll Pyramid
4)

9. Dnata CSR Activities
Dnata is critically examined against “Carroll CSR
Theory”:
 Economic responsibilities
 Legal Responsibilities
 Ethical Responsibilities
 ENGAGE
 Najms
 Philanthropic Responsibilities
 Donations for Famine Victims in Somalia
 Walking for Autism Awareness
 Dubai Terry Fox Run
 World Clean-Up Day

10. Economic Responsibilities – Be
Profitable
 It is important for a company to be
economically viable to ensure the
sustainability of its social responsibility
programs.
 Dnata is generating the required profit, with 20,000
employees
 The right economical decision by creating group of
businesses (Cargo, Travel & Flight-Catering)
 Dnata Travel Services annual turnover is about $500
million

11. Legal Responsibilities - Obey the
law
 The firm should think of making profit in a
manner consistent with expectations of
government and law.
 Dnata is owned by Dubai Government
 Dnata
offers travel solutions for government
employees
 Dnata complies with the laws and regulation
within each country they operate

12. Ethical Responsibilities - Be
Ethical
 Business ethics involves the corporate
practices and behaviors that go beyond
simple compliance with laws and regulations
 Dnata cares about employees health
 Dnata (Najm program) acknowledges outstanding
skills & innovative practices

13. Philanthropic Responsibilities –
Be a Good Corporate Citizen
 Corporates have responsibilities to the society
more than just being ethical
 Dnata has many CSRs
 Donations for Famine Victims in Somalia
 Walking for Autism Awareness
 Dubai Terry Fox Run
 World Clean-Up Day

14. Donations for Famine Victims in
Somalia
Group donations provide 290,000 meals for
famine victims -2011

15. Walking for Autism Awareness

Aimed to increase people's awareness of Austism in 2011.
Approximately 300 Emirates Group colleagues participated in the Walk at Al
Zabeel Park

16. Dubai Terry Fox Run
 Aims to save lives of people through medical research on cancer
 1000 staff and 100 volunteers
 AED 500,000 was collected
 Covered the cost of 17 major cancer research projects at UAE
University in Al Ain.

17. World Clean-Up Day in 2011
Organized by Dubai Airports under the auspices of United Nations
Environment Programme (UNEP),
Focusing on cleaning waste from operational areas

19. Example of other company

20. TNT Company Background
 Shipping company that delivers goods worldwide in 200
countries:
 Owns 2,300 companies
 Employs over 75,000 people
 Operates 26,000 road vehicles
 47 jet freighter aircraft.
 Profitable firm that can ensure the sustainability of CSR

21. TNT & Dnata
 TNT more committed towards
the CSR activities than Dnata in
several aspects.
 TNT has its own CSR
management in MENA
 Top management Support
 CSR is stated in all of their CSR
in their aims, values, commitment
and principles.

22. TNT & CSR Theory
 Legal responsibilities:
 TNT complies with the laws and
regulation within each country they
operate.
 Ethical responsibilities:
 Operates business with fairness
and respect
 Prevent the use of child labor
 Prevent discrimination among its
employee.

23. TNT & CSR Activities
 Philanthropic responsibilities:
 Participatingin Planet Me program to reduce the
global CO2 emissions.
 Support the World Food Program
 Volunteers in Al-Noor Fun Fair funds raising event
to support the children with special needs.
 Organized World to fight hunger walk in Dubai
Mall with 1500 walkers. Raised around AED
43,000 for the UN World Food Program’s school
(WEP) feeding program.

24. Conclusion
 Carolls Pyramid
 Dnata's managers
 Follow the footsteps of Dnata's CSR

25. Our Recommendations
 CSR department with a CSR
manager
 CSR report  Publishing their
activities in news to:
 Increase people`s awareness
 Encourage other companies to
participate in such activities.
 Start the CSR activities internally by:
 Reducing wastes of electricity

26. Any Questions ?!

28. Bibliography
 Dnata Travel website; About Us, (Online) (Retrieved on Feb 07 2012) from:
 http://dnatatravel.com/Travel_Services/AboutUs.aspx
 Business Horizons, July-August 2009, Carroll Pyramid of Social Responsibilities, pp6.
 Dnata website; government travel, (Online) (Retrieved on Feb 07 2012) from:
 http://www.dnata.com/english/travel-services/government-travel/government-travel.aspx
 Carroll Archie B., July-August 1991, The Pyramid of Corporate Social Responsibility: Toward the
Moral Management of Organizational Stakeholders, Business Horizons,
 “Wikipedia.com” website; Corporate Social Responsibilities; (Online) (Retrieved on Feb 07 2012)
from:
 http://en.wikipedia.org/wiki/Corporate_social_responsibility
 Suzette Viviers* & Jean-Michel Boudler, 2008, Critical Issues: Corporate Social Responsibilities
in Mining sector.
 “TNT.com” website, TNT Social Accountability, TNT integrated management, (online) (Retrieved
on Feb 08 2012), from:
 http://www.tnt.com/express/en_hk/site/home/about_us/tnt_social_accountability.html
 http://www.tnt.com/express/en_hk/site/home/about_us/integrated_management.html
 Tan, J. (n.d.). joycetan. Retrieved Jan Monday, 2010, from http://joycetan.posterous.com/carrolls-
csr-pyramid
 Visser, W. (2005). Caroll's Pyramid. Revisiting Caroll's CSR Pyramid, 29-56.

29. Bibliography
 Dnata. (n.d.). Retrieved November 14, 2011, from http://www.dnata.com//
 Manikan, V., Algebaili, S., & Al Jowder, K. (2011, November 17). Dnata CSR activities . Introduction presented at Dnata head office
, Terminal 1 - Dubai Airport .
 DNATA Stand: Viewed in 3rd of February, 2012 (Online)
 DNATA: Dubai National Air Transport Association (Dubai, United Arab Emirates; est. 1959):
http://acronyms.thefreedictionary.com/DNATA
 http://www.dnata.com/english/about-dnata/our-company/our-company.aspx
 Luxury Hotels by DNATA: Viewed in 3rd of February, 2012 (Online)
 http://www.dnata.com/english/travel-services/airline-hotel-representation/luxury-hotels/luxury-hotels.aspx
 Everything but Fly the Plane. : Viewed in 3rd of February, 2012 (Online)
 http://www.dnata.com/english/about-dnata/about-dnata.aspx
 DNATA Business: dnata Commits Investment of over USD 70 Million to Keep Delivering on Customers’ Promises: Article in 14
November 2011. Viewed in 3rd of February, 2012 (Online)
 http://www.dnata.com/english/about-dnata/key-figures/key-figures.aspx
 http://www.dnata.com/english/about-dnata/news/news-details.aspx?article=741055&offset=1
 Emirates Group, Viewed in 3rd of February, 2012 (Online)
 http://www.theemiratesgroup.com/english/our-vision-values/responsibility.aspx
 Community Initiatives: Viewed in 3rd of February, 2012 (Online)
 http://www.theemiratesgroup.com/english/our-vision-values/community_initiatives/community_initiatives.aspx
 The Environment: viewed in 3rd of February, 2012 (Online)
 http://www.emirates.com/english/environment/environment.aspx