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Intrapreneurship
- 6. “Intra-Corporate Entrepreneurship” –
Gifford Pinchot and Elizabeth Pinchot, 1978
“Today's large corporaSons are suffering from size. They are so large that the
managers making decisions are o6en isolated from a personal knowledge of the
problems to be solved. The tradiSonal answer for this situaSon is decentralizaSon.
Unfortunately, decentralizaSon alone is not enough. In a hierarchical organizaSon,
promoSons can be won by social graces, loyalty to one's boss, and in general, poliScal
skills. Courage, original thought, and ability to observe the obvious but overlooked
fact., do not necessarily lead to success.
If we are to get really good problem-solving in our decentralized corporaSon,- we
must introduce a system that gives the decision to those who get successful results.,
not to the inoffensive. Such people will be willing to take moderate risks and will be
more concerned with achieving results than with gaining influence. These are among
the characterisScs of the successful entrepreneur.
What is needed in the large corporaSon is not more semi-independent departments
run by hard-driving yes men'. but something akin to free market entrepreneurship
within the corporate organiza@on. Such a new way of doing business would be a
social invenSon of considerable importance, both for the individuals in it, and for the
producSvity and responsivity of the corporaSon.”
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