Root Inc.

Toledo, Ohio Area, OH United States

Advertising / Marketing / PR

Websites have been my passion since High school. I have created a variety of sites since then and enjoy starting a new project. At Root, I was able to grow my programming skills by learning ActionScript. My new focus recently has been on websites' user experience and how to get visitors to do what we need them to do. It's a rewarding and often times frustrating job. Tracking page views, clicks, and other actions has lead me to feel sorry for other companies' when I decide to leave their site with a full cart, or don't click the buttons they clearly want me to. My role in the marketing department has evolved from just updating the website to leading the development of a new one and to ...