This is a presentation for opening a new retail store, based on the concepts learned in retail management. We want to open a new concept Tea store chain by manpreet singh digital
For Detail Business Plan document, Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept-tea-store-chain-by-manpreet-singh-digital-36286556
2. Your World In Your Cup
To Provide an overall experience in a safe & Cool environment with a
youthful Ambience. Because a lot can happen on a tea
3. CONCEPT OF THE
STORE
A Place
to have
tea with
a relax
mind.
A Place where everyone can freely
sit and have tea calmlyNo one feels embarrassed
[females feel it at chai Ki ghumti]Safe, happening, artistic and
entertaining environmentAll type of tea’s, in all kind of tastes
with all tea time snacks
8. Segmentation and Targeting
For all
couple
s
College
students
Hangout
groups
working
profession
als
Hangout
groups
couple
s
TG
Late
night
workers
Age: 20-30
Income:
Mid/High
Gender: M/F
Age: 16-24
Income:
Low/Mid
Gender: M/F
9. High price
Low price
Low Indulgence High Indulgence
3 star
Hotels
Local Tea
Gumthis
Restaurents
Sweet
Shops
13. • Milk man
• Bakeries
• Wholesale
grocerystores
• Workers
• Preparing Tea and
snacks
• Managing
inventory
• Chef
• Workers
• Ambience
• on time service
• Karaoke
• Freereading
novel
• Different kindsof
tea
• Different
enviroments
• Raw material
• Logistics
• Maintainence
• Personal
attention
• Fast service
• Customer care
website
• PhysicalStore
• Web/Mobile
• College
students
• Office People
• Youth Crowd
• Food& Beverages
• PrivatelabelTeasales,
• DisplaysofTeacompanies