UX Design course project: developing wireframes for a vintage toy shop an e-commerce website. I have researched the competitive scenario, sketched the interface, developed wireframes of homepage, product pages, search pages, check out flow and reward and engagement system. I have then designed the clickable prototype in Omnigraffle, and run guerrilla testing to reiterate on the design.
6. What competitors do well
Website Product page Navigation Check out Notes
Product reviews
Social sharing
One click check-out
Brand store
Categories
Keywords
Brand stores
Edit basket
Stores multiple credit
cards and addresses
Clear date of arrival
Powered by users
Personalised
recommended items
Buy online/in store option
Product tour (demo)
Might also interested in
Categories (10)
Curated gallery
Mandatory
registration
In store availability
On shelf promise
Email offers
Gift card
Toy safety
Quantity / review
Social sharing
Delivery / returns
Recommended age
Categories (10)
Curated gallery
(brand, sub-subcats)
Offers
Four steps check out
Progress signals
Invoice information
upfront
Pictures show the
toy, not the box.
Only kids oriented,
Functional
descriptions
Reviews + site replies
Social sharing stats
Similar products
Heart availability / tags
Categories (9) new
Top 50
Last chance
Four steps check out
Justifies phone
number request
Postcode automatic
Look up
Pictures are curated!
All objects in a
context
Quantity
Availability
Themes
Recommended by
buyers / shop history
telephone number
Vertical form
Too many steps
Boring tone of voice
Pure curation,
no personality
7. The experience
As efficient as Amazon
!
As surprising as Firebox
!
As cozy and delightful as your
favourite toy shop
8. Designing for your users
John
‘If I get her the cool
stuff, she will think I am
‘He tells me what he
wants - the problem
is to find it’
a cool dad’
Tamsin Dexter
‘It’s not whether I can
afford it, it’s weather I
can afford NOT to
have it!’