Presentation given to Concordia University students of graphic design. Prepared by Crayon Design in collaboration with Neotema.

1. B RA N D D E S I G N

2. Designing packaging for a series
of products
Production viability
Design considerations
Producing in Asia

3. Production viability
of packaging design solutions
DIFFERENT FORMATS of EARLY SKETCHES

4. Design considerations
family look | strong impact at store level

5. Design considerations
colours & shapes | consumer recognition

6. Design considerations
branding & typography | cohesive look

7. Design considerations
branding & typography | cohesive look

8. Design considerations
general aesthetics

9. Design considerations
themes | christmas & impulse appeal

10. Design considerations
construction & materials

11. Design considerations
whimsy | illustration

12. Design considerations
simplicity | store presence

13. Design considerations
simplicity | store presence

14. Design considerations
mood | photography

15. Practical production workflow
Quality control checklist
Printing specifications form
Preparation of files

16. Quality control checklist

17. Printing specifications form

18. Preparation of files
simplification & organization
LAYERS

19. PDFs & proofing
Hardcopies
PDFs for approval
Collection of files
Caution

20. Hardcopies
mockup vs the real thing

21. PDFs for approval
getting approval from clients along the production process
TRUDEAU 541
RED 200
ORANGE 152
BLUE 301
main colours
CORKSCREW
ING
GREEN 355
W
PURPLE 2613
Finally!
A corkscrew that’s
easy to use!
BLUE 3005
Its grooved spiral
with sharp tip is
designed to never
tear the cork. Enjoy
Yellow 109
the wine, not the
VIER
cork! Works with
LE
Green 367 both traditional and
plastic corks.
ÀEnfin !
N tire-bouchon
OUn
TI R
Motif Cyan:
E-BOUCHSa facile à striée et! sa
C - 100%
utiliser
spirale
Motif Green:
pointe fine sont conçues
C - 42%
pour ne pas abîmer le
Y - 100%
bouchon. Profitez d’un 097-8000
bon verre sans résidus de
liège ! Fonctionne avec les
bouchons classiques ou
en plastique.
WINGCORKSCREW
TM & © 2008 Trudeau Corp. 1889 Inc.
Design by/par Trudeau
trudeaucorp.com
TIRE-BOUCHONÀ LEVIER
TRUDEAU CORPORATION 1889 INC.
MONTREAL, QC, CANADA J4B 5Y1 | CHICAGO, IL, USA 60517-4934
MADE IN CHINA | FABRIQUÉ EN CHINE
Front & Inside back front
COMPOSITE VIEW
FOR VISUAL REFERENCE ONLY
WINGCORKSCREW
TIRE-BOUCHONÀ LEVIER
Front & Inside
COMPOSITE VIEW
with product for position
FOR VISUAL REFERENCE ONLY

22. ?