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Ellig Wiseman Legislative Action And Market Response Wine 2005

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Mercatus Center
Mercatus Center

1) The document analyzes the results of Virginia legalizing direct interstate wine shipments to consumers in 2003 after previously only allowing direct shipments from in-state wineries. 2) It finds that in 2002, prior to the law change, consumers could save 8-21% on wines over $20/$40 by purchasing online compared to brick-and-mortar stores. 3) After the law change in 2003, the price spread between online and brick-and-mortar reduced to an average of 8.97% less online, indicating Virginia's law change increased competition and lowered prices for consumers.

Divertissement et humourBusiness
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Legislative Action and Market Response: Results of Virginia’s Natural Experiment with Direct Wine Shipment Alan Wiseman Department of Political Science, Ohio State U. Jerry Ellig Mercatus Center, GMU
The Constitutional Issue ,[object Object],[object Object]
Situation as of 2002 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Virginia and Direct Shipment ,[object Object],[object Object],[object Object],[object Object]
Not everyone can ship to VA … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Wine Sample ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis of 2002 data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VA excise tax on 750 ml 30 cents 2002 Online savings on bottle costing more than $20 $4.40-$7.19
Variety: 2002 vs. 2004 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lowest posted price: 2002 vs. 2004 72 99.99 7.69 15.12 22.00 Lowest online price 2004 63 89.99 7.99 15.88 24.21 Lowest offline price 2004 79 129.99 7.97 20.98 25.97 Lowest online price 2002 68 169.99 8.49 23.92 28.29 Lowest offline price 2002 N Max Min Stand Dev Mean
Percentage price spread, 2004 (excludes shipping costs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Did Virginia’s Law Matter? Price spread is at least 6 points (40%) lower in 2004 % spread is higher for more expensive bottles May have fallen more for cheaper bottles No difference based on bottle popularity
Future Research ,[object Object],[object Object],[object Object]

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Ellig Wiseman Legislative Action And Market Response Wine 2005

  • 1. Legislative Action and Market Response: Results of Virginia’s Natural Experiment with Direct Wine Shipment Alan Wiseman Department of Political Science, Ohio State U. Jerry Ellig Mercatus Center, GMU
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  • 10. Lowest posted price: 2002 vs. 2004 72 99.99 7.69 15.12 22.00 Lowest online price 2004 63 89.99 7.99 15.88 24.21 Lowest offline price 2004 79 129.99 7.97 20.98 25.97 Lowest online price 2002 68 169.99 8.49 23.92 28.29 Lowest offline price 2002 N Max Min Stand Dev Mean
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  • 12. Did Virginia’s Law Matter? Price spread is at least 6 points (40%) lower in 2004 % spread is higher for more expensive bottles May have fallen more for cheaper bottles No difference based on bottle popularity
  • 13.