This presentation was first delivered at Localization World in Dublin, Ireland on June 4th, 2014. It covers the evolution of technology in the localization industry over the last 30 years.

1. EVOLUTION OF TECHNOLOGY
30 YEARS OF INNOVATION TO REACH THE CLOUD

2. OVER THE YEARS…
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Text files, Word,
Excel, etc.
Trados, GlobalSight,
and Idiom Worldserver
o Built to improve
the speed of
translation
All three acquired
by LSPs
o Trados (SDL)
o GlobalSight
(Transware, then
Welocalize)
o Idiom WS (SDL)
The cloud is introduced
to the localization
industry
o Focused on
enterprise business
process
o Improving GTM
strategies globally
o IT JUST WORKS!

3. A TIMELINE, EVOLUTION AND EPIC SHIFT
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TRANSLATOR WAS
THE CENTER OF THE
UNIVERSE AND A
“BLACK BOX” TO
THE ENTERPRISE
2010s
ENTERPRISE CUSTOMER IS THE
CENTER OF THE UNIVERSE
WorldServer, GlobalSight, MT & Proxy Servers
2000s
Trados & eTranslate
1990s
Word docs and Excel
1980s

4. THE MISSING PIECE OF THE MARKETING
TECHNOLOGY STACK
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CUSTOMERS HAVE
TECHNOLOGY FOR… SALES
PROCESSES
STREAMLINING
CONTENT
GLOBALIZATION

5. CA TECHNOLOGIES – TECH STACK
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6. THE GLOBALIZATION
PLATFORM
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7. THE NEXT 24 MONTHS:
ENTERPRISE-WIDE GLOBALIZATION CLOUD
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EXTENDING THE
GLOBALIZATION CLOUD
THROUGHOUT THE ENTERPRISE
o Workflows and integrations
for all departments
o Cloudwords app store - 3rd
parties will develop their
own integrations against
their content systems
o Support other globalization
related tasks