MindShift Interactive’s digital campaign makes 100 Million people say “Shopping Makes Me Happy” on HomeShop18. We created a comprehensive and impactful digital and social media campaign for HomeShop18’s 360 degree brand campaign “Shopping Makes Me Happy.” The campaign that explored humor via jokes and memes garnered 100 million impressions in less than a month. It reached out to the Indian consumers, with the first time ever use of WhatsApp marketing, thereby being the pioneers to leverage this medium. The campaign was thoughtfully implemented with a digital marketing mix of social media –Facebook, YouTube and Twitter and an interactive microsite- www.shoppingmakesmehappy.com. The customers were also engaged through HomeShop18’s email subscribers their TV, web and mobile application. The Shopping Makes Me Happy campaign received overall impressions of over 100 Million across Social Media, 200,000 WhatsApp Subscribers and 140,000 YouTube views for the TVC and witnessed over 320,000 unique visits on the microsite, with users being addicted to the unbeatable offers and contests like #18HappyMoments, #HS18Trivia, #ShopForPop and many other routes spread happiness amongst all. The aim of the brand campaign was to strike an instant connect with the effective storyline of Billy and Sunny – two animated protagonists and inform the customers about the credibility, wide range of products available and the best possible price on HomeShop18, a digital commerce platform, in a witty and funny way. For the first time, digital marketing explored a new medium in the mix - WhatsApp Marketing, considering the strong penetration it has in India.

2. WITH
HOMESHOP18

3. June 4, 2014 – 2 Days to go!

5. @PurrfectBilly @pAwesomeSunny

7. @PurrfectBilly’s
take on Twitter!

9. @pAwesomeSunny’s
take on Twitter

11. Launch Day
June 6, 2014

12. Meet our Shopping Guides…

14. Campaign launched across
Digital, Print & TV

15. Launch of
ShoppingMakesMeHappy.com

16. + 3 Lakh Visits within 15 Days
+ 1.5 Lakh Views on Billy & Sunny Videos
+ 2.3 Lakhs Shares on Billy & Sunny Memes

19. Because it’s
all about a
‘HAPPY’ Family!

20. Ready to share your
#18HappyMoments?
Contest asked users to share what all made them the happiest

22. #18HappyMoments effect

23. #18HappyMoments effect

24. #18HappyMoments effect

25. #18HappyMoments effect

26. #18HappyMoments effect

27. Billy & Sunny spreading #18HappyMoments

28. Tweets: 54,078
Twitter Impressions: 42,719,116
Facebook Impressions: 32,374,602
Total Impressions: 75,093,718
#18HappyMoments effect

29. ‘TRENDS’ were set with #18HappyMoments

30. Happy Cities…

31. Happy Brands…

32. And The Happy Moments
continued…

33. Increase
in 25K
Video
Views

34. Outreach of
+1 Mn

35. +5,000 Entries

36. - 1 day
- 10 Questions
- Clues within the TVC &
Shopping Makes Me
Happy Website
Overall Impressions: 5,536,285

37. Billy & Sunny
spreading
happiness on

38. Digital
Innovation

39. Step 1 Like a Meme on ShoppingMakesMeHappy.com

40. Step 2 Subscribe on WhatsApp

41. Step 3 Get it on your phone & share it with all your friends!

42. Happy Memes doing
the rounds…

43. Spreading Happiness
on YouTube

44. 1,40,000+ Views on YouTube

45. How Happy did
HomeShop18
make everyone?

46. Twitter Impressions 50,639,845
Facebook Impressions 49,895,190
Video Views 140,000
Microsite Unique Visits 324,965
WhatsApp Subscribers 200,000
Happy Moments continue to grow with the #18HappyDays
Challenge & much more on www.shoppingmakesmehappy.com
Overall Outreach: 100 Mn +